Wingstop UAE

Consultant

• Influence and directly impact 90–125 franchised domestic Wingstop restaurants to drive results and deliver business objectives
• Serve as the primary point of contact for the restaurant portfolio
• Own portfolio business performance, health, and P&L, driving revenue growth and profitability
• Serve as the primary liaison between Wingstop Restaurants Inc. and Brand Partners
• Travel regularly to Brand Partner restaurants to ensure operational excellence, provide coaching, and protect the brand across operations, facilities, marketing, training, purchasing, and development
• Analyze business performance using data and dashboards
• Identify opportunities and build strategic plans driving sustained growth and profitability
• Lead Quarterly Business Reviews with Brand Partners
• Anticipate challenges, recommend solutions, make timely decisions, and influence outcomes
• Ensure adherence to brand standards and franchise agreements across the region
• Champion best practices and share learnings across the region
• Act as a Wingstop culture champion and brand ambassador
• Perform other duties as assigned

Franchise Business Consultant

Marketing

• Establish Wingstop as a brand in India, beginning with the first restaurant opening in Bangalore
• Translate Wingstop’s global brand DNA into a locally relevant and culturally resonant proposition for Indian consumers
• Develop and execute the India marketing strategy and launch roadmap
• Own brand strategy and positioning for India
• Lead the end-to-end go-to-market plan for the first Bangalore restaurant opening, including audience strategy, creative, media, digital and social, PR, influencers, partnerships, local activation and launch execution
• Build an India marketing plan and investment framework supporting market entry, restaurant growth and future expansion
• Develop a scalable market-entry and new-restaurant-opening playbook for expansion beyond Bangalore
• Lead local consumer, cultural, category and competitive insight work
• Establish and lead the local agency ecosystem, including RFPs, agency selection, briefing, creative development and performance management
• Build and grow ordering through brand-owned digital channels, improving conversions, repeat orders and AUV
• Partner in creating the CRM and Loyalty roadmap
• Develop national, state and hyperlocal relationships to generate traffic, including partnerships with DSPs
• Guide localization of global campaigns and creative assets while protecting brand standards, tone of voice and visual identity
• Advise the Brand Partner on marketing investment, local market priorities and long-term brand-building decisions
• Collaborate with Regional Marketing Directors to optimize activity based on data and learning
• Identify and activate culturally relevant partnerships, influencers, events and local moments
• Work cross-functionally with Operations, Development, Culinary, Supply Chain and other teams
• Manage marketing programs within budget, maximize ROI, and prepare performance updates and strategic recommendations for India and GSC leadership
• Introduce new ideas, test-and-learn initiatives and scalable solutions, sharing learnings with the international team

Franchise Business Consultant

Director – Field Marketing