Local Marketing Manager

Wingstop UAE

. Own and deliver annual market and Restaurant-level marketing plans for the West Region - California, including objectives, audiences, strategies, tactics, investment recommendations, performance measures, and clear roles for execution; re-evaluate priorities quarterly .

Posted 10/12/2026full-timeRemote • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing market-level marketing strategies, leveraging consumer insights and competitive analysis to drive restaurant performance. Proficient in relationship management and collaboration with cross-functional teams to achieve brand objectives and enhance local market relevance.

Highest-signal resume keywords

Market-Level Marketing StrategyQuick Service Restaurant Marketing ExperienceStrong Analytical SkillsAdvanced Proficiency in Microsoft ExcelRelationship-Building Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningData InterpretationSponsorship NegotiationPerformance MeasurementLocal Store Marketing Initiatives

Soft Skills

Interpersonal SkillsPresentation SkillsNegotiation SkillsFacilitation SkillsSelf-Starter Mindset

Tools & Technologies

Microsoft PowerPointPower BIData-Visualization Tools

Industry Keywords

Restaurant Trade AreasConsumer InsightsBrand StandardsCommunity EngagementMarket Dynamics

About the role

Key responsibilities & impact

Own and deliver annual market and Restaurant-level marketing plans for the West Region - California, including objectives, audiences, strategies, tactics, investment recommendations, performance measures, and clear roles for execution; re-evaluate priorities quarterly
Act as the market expert by maintaining a current understanding of demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, community needs, and other factors that may affect Restaurant performance
Use sales, transactions, channel, media, consumer, competitive, and Restaurant-level insights to diagnose business challenges, identify growth opportunities, and translate findings into actionable recommendations
Partner with Operations leadership and Brand Partners to establish market-level goals and integrated action plans that improve comparable sales, transactions, frequency, brand relevance, and Restaurant performance
Prioritize resources and marketing investments based on business opportunity, expected impact, operational readiness, and alignment with the broader brand strategy
Lead regional execution of national campaigns, ensuring plans are locally relevant, operationally achievable, on brand, and supported by clear communication and implementation tools
Develop high-impact local programs including media, community engagement, cultural moments, partnerships, influencers, catering, promotions, and Local Store Marketing initiatives
Collaborate with Media and Brand Partners to implement local media support for existing Restaurants and New Restaurant Openings, evaluate results, and optimize investment to drive positive transaction growth
Serve as a strategic marketing advisor to Brand Partners, guiding market strategy, local investment decisions, and long-term growth planning while maintaining appropriate decision rights and brand standards
Build trusted relationships with Brand Partners and field Operations leaders through business reviews, market visits, planning sessions, and clear follow-through on agreed actions
Serve as a brand ambassador and primary marketing contact for community partners, building relationships that keep Wingstop top of mind and strengthen relevance within priority trade areas
Source, evaluate, negotiate, and manage local partnerships and sponsorships in accordance with approved processes, contractual requirements, brand standards, and expected business value
Manage, support, and track all New Restaurant Openings in West Region - California, including market-entry strategy, media plans, Local Store Marketing initiatives, Grand Openings, pre-opening awareness, on-site opening support, and post-opening sustainment
Identify underperforming markets and priority Restaurants, then develop focused recovery strategies with Operations and Brand Partners; monitor progress and adjust plans as conditions change
Collaborate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology to support the strategic vision and drive regional growth
Prepare regular communications, business reviews, and presentations for Brand Partners and Operations leadership, including Period and Quarterly Sales Performance, marketing activity, business impact, key learnings, risks, and recommended actions
Lead test-and-learn initiatives, document outcomes, and use findings to optimize current plans, inform future investment decisions, and scale successful local programs
Spend meaningful time in markets and Restaurants to observe execution, understand Restaurant realities, connect with communities, strengthen partner relationships, and uncover opportunities not visible in reporting alone
Champion Wingstop brand standards and marketing philosophies while adapting strategy appropriately to local market needs

Requirements

What you’ll need

A bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and directly relevant experience
Strong interpersonal and relationship-building skills, with the ability to support Brand Partners, Operations leaders, and cross-functional teams
Five or more years of progressive experience in Marketing, Field Marketing, or a directly relevant field
Quick Service Restaurant marketing experience; restaurant, retail, or Brand Partner-operated system experience is preferred
A self-starter mindset and the ability to thrive in a fast-paced, ambiguous environment
Strong analytical skills and experience interpreting business performance, consumer insights, media results, and market-level data
Advanced proficiency with Microsoft Excel and PowerPoint and experience with Power BI or comparable reporting and data-visualization tools
Strong presentation, facilitation, negotiation, and written communication skills
Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment
Ability to travel up to 60% within the West Region - California, including overnight travel, based on business needs
Ability to work occasional nonstandard hours, including nights and weekends, in support of openings, events, activations, and urgent Restaurant needs
Frequent use of a computer and other technology is essential to completing everyday responsibilities while working remotely, in an office, in Restaurants, or on the go
Ability to work in fast-paced Restaurant and kitchen environments and perform necessary on-site activities that may include extended periods of walking, standing, lifting, and bending, with reasonable accommodation where applicable
Ability to work indoors and outdoors in varied temperatures and around food products, common allergens, industrial equipment, and commercial cleaning products, using required personal protective equipment where applicable
Must reside within, or be willing to relocate to, the assigned West Region - California market

Benefits

Comp & perks

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room