Local Marketing Manager

Wingstop UAE

. Own and deliver annual market and Restaurant-level marketing plans for the Mountain-West .

Posted 10/12/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing market-level marketing strategies, analyzing consumer insights, and building strong relationships with Brand Partners and community stakeholders. Proficient in utilizing data-driven approaches to optimize marketing performance and drive growth in the Quick Service Restaurant sector.

Highest-signal resume keywords

Market-Level Marketing StrategyQuick Service Restaurant MarketingData Analysis and InterpretationRelationship BuildingMicrosoft Excel and PowerPoint Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisSales Performance AnalysisConsumer Insights InterpretationMedia PlanningSponsorship NegotiationLocal Store MarketingCampaign ExecutionRecovery Strategy DevelopmentData VisualizationBusiness Review Preparation

Soft Skills

Interpersonal SkillsNegotiation SkillsPresentation SkillsFacilitation SkillsSelf-Starter Mindset

Tools & Technologies

Power BIMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Quick Service RestaurantField MarketingBrand PartnerCommunity EngagementCatering PromotionsMarket Entry StrategyLocal PartnershipsConsumer EngagementOperational ReadinessCultural Dynamics

About the role

Key responsibilities & impact

Own and deliver annual market and Restaurant-level marketing plans for the Mountain-West
Maintain current knowledge of demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, and community needs
Analyze sales, transactions, channel, media, consumer, competitive, and Restaurant-level insights to identify challenges and growth opportunities
Partner with Operations leadership and Brand Partners to establish market-level goals and integrated action plans
Prioritize marketing resources and investments based on opportunity, impact, operational readiness, and brand strategy
Lead regional execution of national campaigns with locally relevant and operationally achievable plans
Develop local programs involving media, community engagement, cultural moments, partnerships, influencers, catering, promotions, and Local Store Marketing
Collaborate with Media and Brand Partners on local media support for existing Restaurants and New Restaurant Openings; evaluate and optimize results
Advise Brand Partners on market strategy, local investment decisions, and long-term growth planning
Build relationships with Brand Partners, field Operations leaders, community partners, and local stakeholders
Source, evaluate, negotiate, and manage local partnerships and sponsorships
Manage, support, and track New Restaurant Openings, including market-entry strategy, media plans, Grand Openings, pre-opening awareness, on-site support, and post-opening sustainment
Develop recovery strategies for underperforming markets and priority Restaurants
Collaborate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology teams
Prepare communications, business reviews, and presentations covering sales performance, marketing activity, business impact, learnings, risks, and recommended actions
Lead test-and-learn initiatives and scale successful local programs
Spend meaningful time in markets and Restaurants observing execution, connecting with communities, and identifying opportunities
Champion Wingstop brand standards and marketing philosophies while adapting to local market needs

Requirements

What you’ll need

A bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and directly relevant experience
Strong interpersonal and relationship-building skills
Five or more years of progressive experience in Marketing, Field Marketing, or a directly relevant field
Quick Service Restaurant marketing experience; restaurant, retail, or Brand Partner-operated system experience is preferred
Self-starter mindset and ability to thrive in a fast-paced, ambiguous environment
Strong analytical skills and experience interpreting business performance, consumer insights, media results, and market-level data
Advanced proficiency with Microsoft Excel and PowerPoint
Experience with Power BI or comparable reporting and data-visualization tools
Strong presentation, facilitation, negotiation, and written communication skills
Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment
Ability to travel up to 60% within the Mountain-West, including overnight travel
Ability to work occasional nonstandard hours, including nights and weekends
Ability to work in fast-paced Restaurant and kitchen environments and perform on-site activities including walking, standing, lifting, and bending
Ability to work indoors and outdoors in varied temperatures and around food products, common allergens, industrial equipment, and commercial cleaning products, using required PPE where applicable
Must reside within, or be willing to relocate to, the assigned Mountain-West market

Benefits

Comp & perks

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room