Growth Copywriter

Winona

. Own performance and optimization of Winona’s end-to-end messaging ecosystem .

Posted 11/4/2026full-timeRemote • United States, CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct-response and conversion copywriting, with a strong focus on A/B testing and data-driven results. Proficient in creating and optimizing automated messaging flows across various channels while adhering to healthcare compliance standards.

Highest-signal resume keywords

Direct-Response CopywritingA/B Testing MechanicsAutomated Email FlowsAI Copywriting ToolsDTC Telehealth Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Conversion CopywritingCopy Hypotheses DevelopmentPerformance Data AnalysisOnboarding Sequence OptimizationChurn-Save MessagingDynamic Pricing MessagingCustomer Insights MiningStatistical Significance UnderstandingGrowth Marketing StrategiesVideo Copy Creation

Soft Skills

Empathy in WritingCollaboration with Cross-Functional Teams

Tools & Technologies

Email Marketing PlatformsSMS Marketing ToolsAnalytics SoftwareAI Copywriting Tools

Industry Keywords

HealthTechDTC MarketingWellness IndustryHealthcare ComplianceConversion Rates

About the role

Key responsibilities & impact

Own performance and optimization of Winona’s end-to-end messaging ecosystem
Design and execute rapid copy experiments across paid acquisition, intake flows, and lifecycle retention loops
Write copy hypotheses, design A/B tests with growth and analytics teams, analyze performance data, and create a scalable messaging playbook
Write, test, and optimize automated onboarding, activation, adherence, churn-save, and win-back sequences across email, SMS, and push notifications
Own persuasive strategy and microcopy for landing pages, interactive quiz/intake flows, checkouts, and dynamic pricing or offer messaging
Generate concepts, hooks, and static/video copy variants for Meta, Google, and YouTube
Mine product reviews, customer support tickets, intake data, and exit surveys for customer insights and high-converting language
Leverage and train internal AI copywriting tools to scale production, maintain brand consistency, and build automated variant pipelines
Collaborate with growth, analytics, and other cross-functional teams

Requirements

What you’ll need

5+ years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing
DTC Telehealth, Wellness, or HealthTech experience is highly preferred
Portfolio backed by data and results, including tested copy variants, structural or psychological changes, and quantifiable lift in CTR, quiz completion, or conversion rates
Significant experience building and optimizing automated email and SMS flows, including onboarding, retention, and win-backs
Strong foundation in A/B testing mechanics, including copy hypotheses, sample size requirements, and statistical significance
Ability to write about sensitive personal health topics with empathy while adhering to healthcare compliance rules and ad-network medical restrictions
Experience leveraging and training AI copywriting tools
Ability to work remotely in the US or Canada

Benefits

Comp & perks

Remote-first, work wherever you choose
Unlimited paid time off
Paid non-working holidays per country of residence
Medical/ Dental/ Vision insurance (US-W2)
Referral bonuses
Financial support for online courses
Fun and casual work environment
Employee engagement activities and virtual gatherings
Diverse, global team