Winona

Social Media Manager

• Own posting strategy across all owned channels, including cadence, frequency, timing, sequencing, and platform-specific publishing conventions
• Build and maintain the rolling content calendar, determine content mix and formats, and execute publishing
• Ensure live content remains accurate and current, correcting affected posts when product details, prices, or claims change
• Plan, originate or adapt, and publish content for Winona brand persona accounts with distinct voices and cadences
• Develop concepts and create detailed ClickUp production tickets containing concepts, hooks, scripts or talking points, format specifications, references, and intended outcomes
• Identify and adapt paid-media, ambassador, and other-channel content for organic social
• Select suitable assets, rework hooks and captions, and pace repurposed content to avoid a recycled-advertising feel
• Own caption strategy and draft hooks and captions using AI tools; submit drafts to Copy for editorial review
• Proactively engage with creators, practitioners, menopause advocates, adjacent brands, and relevant audience conversations to build reach and relationships
• Route inbound comments and direct messages to Patient Services and immediately escalate reputationally sensitive matters to the Head of Social
• Hand relationships progressing toward paid partnerships to the Paid team
• Deliver regular KPI performance reporting covering results, drivers, and recommended tests
• Escalate anomalous performance when identified
• Work within channel strategy set by the Head of Social; paid social strategy, buying, budget management, and influencer program management are out of scope

Organic Social Media Manager