Organic Social Media Manager

Winona

. Own posting strategy across all owned channels, including cadence, frequency, timing, sequencing, and platform-specific publishing conventions .

Posted 9/23/2026full-timeRemote • United States, CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media strategies, including content creation, performance analysis, and audience engagement across platforms like Instagram, TikTok, and Facebook. Proficient in using AI writing tools and ClickUp for production workflows while maintaining distinct brand voices.

Highest-signal resume keywords

Organic Social Media ManagementCreative Briefing and CopywritingShort-Form Video ProductionPerformance Reporting and AnalysisAudience Engagement and Relationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar ManagementCopywriting for Social MediaShort-Form Video EditingAI Writing Tools ProficiencyPerformance AnalysisClickUp Production WorkflowsInstagram and TikTok MechanicsDistinct Voice WritingKPI ReportingContent Adaptation

Soft Skills

Strong Editorial EyeEffective Direction of OthersDisciplined ListeningProactive EngagementReliability with Publishing Schedule

Tools & Technologies

ClickUpAI Writing ToolsSocial Media Platforms

Industry Keywords

HealthcareTelehealthSupplementsWellnessMenopausePerimenopauseWomen's Midlife Health

About the role

Key responsibilities & impact

Own posting strategy across all owned channels, including cadence, frequency, timing, sequencing, and platform-specific publishing conventions
Build and maintain the rolling content calendar, determine content mix and formats, and execute publishing
Ensure live content remains accurate and current, correcting affected posts when product details, prices, or claims change
Plan, originate or adapt, and publish content for Winona brand persona accounts with distinct voices and cadences
Develop concepts and create detailed ClickUp production tickets containing concepts, hooks, scripts or talking points, format specifications, references, and intended outcomes
Identify and adapt paid-media, ambassador, and other-channel content for organic social
Select suitable assets, rework hooks and captions, and pace repurposed content to avoid a recycled-advertising feel
Own caption strategy and draft hooks and captions using AI tools; submit drafts to Copy for editorial review
Proactively engage with creators, practitioners, menopause advocates, adjacent brands, and relevant audience conversations to build reach and relationships
Route inbound comments and direct messages to Patient Services and immediately escalate reputationally sensitive matters to the Head of Social
Hand relationships progressing toward paid partnerships to the Paid team
Deliver regular KPI performance reporting covering results, drivers, and recommended tests
Escalate anomalous performance when identified
Work within channel strategy set by the Head of Social; paid social strategy, buying, budget management, and influencer program management are out of scope

Requirements

What you’ll need

3–5 years managing organic social for a brand or agency, with a presentable body of work and ability to explain the reasoning behind it
Demonstrated strength in creative briefing, including concepts, hooks, scripts, format specifications, and reference material
Strong editorial eye for short-form video; ability to direct others effectively
Strong copywriting, particularly hooks, captions, and conversational engagement
Practical fluency with AI writing tools and editorial judgment
Thorough working knowledge of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and current performance trends
Daily short-form-first presence on Instagram, TikTok, and Facebook
Consistent cadence on YouTube Shorts, X, and Pinterest
Ability to use a distinct corporate register for LinkedIn
Ability to provide substantive, disclosed long-form answers on Quora
Disciplined listening-only monitoring on Reddit; no posting without explicit sign-off
Strong analytical skills and ability to interpret performance reporting
Proven reliability with a fixed publishing schedule and live audience
Ability to write and publish in multiple distinct voices while maintaining separate persona accounts
Experience with ClickUp tickets and production workflows
Strongly preferred: experience in healthcare, telehealth, supplements, or wellness
Strongly preferred: account growth driven by outbound engagement and creator relationships
Strongly preferred: familiarity with menopause, perimenopause, or women's midlife health
Ability to work core business hours aligned with Central and Eastern Time (CST/EST)

Benefits

Comp & perks

Remote-first, work wherever you choose
Unlimited paid time off
Paid non-working holidays per country of residence
Medical, dental, and vision insurance (US-W2)
Referral bonuses
Financial support for online courses
Fun and casual work environment
Employee engagement activities and virtual gatherings
Diverse, global team