Product Marketing Manager

Wiser Solutions, Inc.

. Own product marketing across Wiser's products, including positioning, messaging, launches, and competitive intelligence .

Posted 10/24/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$110,000 - CA$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on product-led growth strategies, including ownership of funnel metrics and user activation initiatives. Proficient in collaborating with sales and demand generation teams to enhance messaging and campaign effectiveness.

Highest-signal resume keywords

Product Marketing ExperienceProduct-Led Growth (PLG) MotionFunnel Metrics OwnershipOnboarding CommunicationsHubSpot Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingGo-To-Market StrategyTrial ProgramsUser ActivationLead QualificationCampaign StrategyExperiment DesignData AnalysisStorytelling

Soft Skills

Analytical SkillsWritten CommunicationVerbal CommunicationProject OwnershipCollaboration

Tools & Technologies

HubSpotMixpanelZapier

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2B SaaSCustomer JourneySelf-Serve GrowthTrial-To-Paid ConversionDemand Generation

About the role

Key responsibilities & impact

Own product marketing across Wiser's products, including positioning, messaging, launches, and competitive intelligence
Build Wiser's product-led growth motion from early experiments to a full trial program
Map the customer journey across three core products and identify opportunities for self-serve growth
Own the PLG funnel end to end and report weekly on signups, activation, trial-to-paid conversion, and trial-sourced pipeline
Create onboarding emails and in-product prompts to accelerate user adoption and growth
Define product-qualified leads, establish alerts, and enable Account Executives to follow up with relevant context
Maintain battlecards, talk tracks, and demo stories for the sales team
Partner with demand generation on paid, web, and social campaign strategy and messaging
Run experiments across pages, emails, trial length, and offers
Plan Wiser's trial presence at conferences, including booth demos and follow-up
Share usage data, win/loss insights, and user feedback with Product to inform the roadmap

Requirements

What you’ll need

5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy
Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels
Track record of owning funnel metrics end to end and reporting results to leadership
Experience writing onboarding communications and in-product messaging that drive user activation
Experience partnering with Sales on enablement, including battlecards, talk tracks, demo content, and lead qualification criteria
Experience collaborating with demand generation on campaign strategy and messaging
Hands-on experience with HubSpot, Mixpanel, and Zapier
Strong analytical skills and ability to design, run, and interpret experiments
Excellent written and verbal communication skills and strong storytelling ability
Ability to translate product capabilities into customer value
Ability to independently own projects and push them forward without close oversight
Experience planning or supporting event and conference presence is a plus
Bachelor's degree required

Benefits

Comp & perks

Performance-based discretionary bonuses and variable pay plans are available for some positions
Remote work availability
Reasonable accommodations for individuals with disabilities during the application process and employment