Area Sales Manager

Witan Search

. Develop and deliver a UK regional sales plan aligned with the commercial strategy, sales targets and growth objectives .

Posted 10/15/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Sales, Account Management, and Business Development, with a strong focus on consultative selling and relationship building. Proficient in CRM systems, sales forecasting, and pipeline management, with a solid understanding of regional market dynamics in the UK.

Highest-signal resume keywords

B2B Sales ExperienceAccount ManagementConsultative SellingCRM Systems ProficiencyNegotiation Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ForecastingPipeline ManagementAccount PlanningMarket DevelopmentProject Support

Soft Skills

Self-MotivatedWell OrganizedInfluencing SkillsPresentation Skills

Tools & Technologies

Salesforce

Industry Keywords

Distribution SalesChannel SalesCommercial LaundryFacility ManagementHospitality

About the role

Key responsibilities & impact

Develop and deliver a UK regional sales plan aligned with the commercial strategy, sales targets and growth objectives
Manage and grow relationships with existing distributors and key accounts across the region, with one major national account managed separately
Identify and convert new business from new distributors and strategic accounts to laundromat investors, commercial laundries, hospitality, healthcare and facility management
Build trusted relationships with decision makers at distributor, investor and end customer level
Help distributors grow through joint customer visits, sales training, product knowledge, project support and market development activity
Organise and host distributor and customer visits to the client's manufacturing facilities
Promote the full product portfolio, including new launches, key innovations and strategic brands
Track market developments, competitor activity, pricing trends and customer needs, turning insight into commercial action
Keep forecasts, pipelines, visit reports and account development plans accurate and up to date in Salesforce
Negotiate commercial terms within company guidelines, protecting pricing, margin and profitability
Work closely with Product Management, Marketing, Customer Service, Finance, Pre-Sales and Operations, and support campaigns, trade shows and distributor events
Contribute to annual budget planning, sales reviews and regional business reviews

Requirements

What you’ll need

At least 5 years in B2B sales, business development or account management
Proven distribution or channel sales experience, working with distributors, dealers or channel partners
A track record of growing existing accounts and winning new business from prospecting through to close
Strong understanding of consultative, project-based selling and long-term account development
Confident with CRM systems, sales forecasting, pipeline management and structured account planning
Good knowledge of regional market dynamics across the UK
Excellent negotiation, influencing and presentation skills, with the confidence to engage at every level of an organisation
Self-motivated and well organised, able to run a region independently and balance multiple accounts and priorities
Fluent English
Based in the UK within easy reach of a major airport, with willingness to travel frequently across the region and occasionally internationally
Experience in equipment sales, professional laundry, HVAC, facility management, hospitality or a related technical commercial environment is favourable
Dutch language skills are favourable, not mandatory
A degree in Business, Sales, Marketing, Engineering or a related field is favourable; equivalent commercial experience is equally valued
Additional sales, negotiation or technical training is favourable
Experience working within an international organisation alongside cross-functional teams is favourable

Benefits

Comp & perks

Competitive salary and benefits package
The backing of a global market leader with a strong portfolio of trusted brands and a steady pipeline of product innovation
Genuine ownership of a UK region, with the freedom to build your own plan and partnerships
Home-based working, supported by a wider international business and specialist internal teams
Varied travel, including visits to manufacturing facilities, distributor events and international trade shows