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Withings

Creative Strategist

Withings

. Develop creative concepts aligned with the brand identity and tailored to different awareness levels across the full funnel.

Posted 11/4/2026full-timeBoston • Massachusetts • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in creative strategy and performance analytics, with a strong ability to translate audience insights into impactful campaigns across various platforms. Proficient in managing creative agencies and production partners while ensuring compliance with brand voice and regulatory standards.

Highest-signal resume keywords
Creative Strategy ManagementPaid Social and Video CampaignsAgency and Production Partner ManagementCreative Performance AnalysisFigma and Premiere Pro Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Creative Concept DevelopmentPerformance CreativeCreative Brief WritingAudience Insight AnalysisCreative Testing Roadmap DevelopmentScript and Storyboard CreationRegulatory Compliance KnowledgeData-Driven Creative IterationBudget ManagementFluency in Creative Best Practices
Soft Skills
Excellent Writing SkillsCollaboration Across Time ZonesCreative Problem SolvingEffective CommunicationAdaptability
Tools & Technologies
FigmaCapCutAdobe Premiere ProCreative Analytics ToolsAI Tools for Creative Generation
Industry Keywords
Health and WellnessMedtechConsumer TechDTC Brand ExperienceRegulated Health Claims

About the role

Key responsibilities & impact
  • Develop creative concepts aligned with the brand identity and tailored to different awareness levels across the full funnel.
  • Increase creative hit rate and cost efficiency across internal teams and agency partners.
  • Turn audience insights and performance data into creative that resonates across funnel stages and drives action.
  • Oversee creative strategy across US paid social, YouTube and CTV.
  • Manage a monthly budget in the tens of thousands to bring high-impact campaigns to life.
  • Translate the brand platform and personas into creative angles, hooks and messaging territories.
  • Analyze customer reviews, comments, surveys, search and social trends to identify resonant language and moments.
  • Track competitor creative and broader industry and viral social trends, turning insights into concepts and recommendations.
  • Manage creative agencies and production partners, including briefs, feedback, timelines, budgets and quality delivery.
  • Write creative briefs for agencies, the in-house studio and creators.
  • Develop concepts, scripts and storyboards for Meta, TikTok, YouTube and CTV.
  • Brief and direct creator content and build creator guidelines.
  • Build and run a structured creative testing roadmap with hypotheses, variables, success metrics and readouts.
  • Analyze creative performance with the paid media team and iterate on top-performing concepts.
  • Share learnings between organic and paid channels and maintain a shared hook library and concept bank.
  • Collaborate with the Head of Creative, US Brand team in Boston, Brand Marketing, studio and product marketing teams in Paris.
  • Ensure assets respect brand voice and health claims rules, working with legal and regulatory before launch.
  • Use and experiment with AI tools for research, drafting, versioning and in-house creative concept and asset generation.

Requirements

What you’ll need
  • 4 to 7 years in creative strategy, performance creative or brand strategy, at an agency or a DTC brand.
  • Proven experience managing creative agencies or production partners, from brief to delivery.
  • A portfolio of paid social and video work where you can show the insight, the brief and the results.
  • Fluency in Meta and YouTube creative best practices and in reading creative performance data.
  • Excellent writing: hooks, scripts and briefs that are short, concrete and human.
  • Comfort working across time zones with a team based in Paris.
  • Experience in health, wellness, medtech or consumer tech, ideally with regulated health claims.
  • Experience with CTV and with creator programs at scale.
  • Hands-on skills in Figma, CapCut or Premiere, and creative analytics tools such as Motion.

Benefits

Comp & perks
  • A product with real substance: clinical credibility and design that people keep using for years.
  • A brand at a turning point in the US, with room to shape how it shows up.
  • A small, senior team where your work goes live fast and your results drive decisions.
  • Health care plan (medical, dental and vision)
  • Retirement plan (401k)
  • Life insurance (basic, voluntary and AD&D)
  • Paid time off (vacation, sick days and public holidays)
  • Family leave (maternity and paternity)
  • Short-term and long-term disability
  • Training and development
  • Free food and snacks
  • Fitness club reimbursement
  • Healthcare and dependent care FSA
  • Commuter FSA
  • Bike-to-work benefit