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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading go-to-market strategies and developing multi-channel demand generation campaigns within a global partner ecosystem. Proficient in aligning marketing initiatives with sales objectives to drive account activation and optimize partner marketing ROI.
Highest-signal resume keywords
B2B Partner/Channel Marketing ExperienceMulti-Channel Demand Generation CampaignsAccount-Based Marketing StrategiesSalesforce ProficiencyPipeline Tracking and Attribution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyDemand GenerationAccount ActivationCampaign DevelopmentPipeline Metrics Tracking
Soft Skills
Strong Communication SkillsInterpersonal SkillsCross-Functional Collaboration
Tools & Technologies
SalesforceLookerMarketing Automation
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA (Preferred)
Industry Keywords
B2B SaaSCybersecurityCloud SecurityChannel EcosystemGlobal Partner Programs
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Lead the With and Through go-to-market strategy across the global partner ecosystem, including GSIs, MSPs, Channel, Tech Alliances, and CSPs
- Architect and scale Global Pipeline Plays, Joint Account Activation campaigns, and executive engagement platforms, including Partner Advisory Boards and C-level roundtables
- Develop and roll out global With/Through-Partner programs, GTM kits, and demand-generation campaigns
- Partner with Product Marketing, Field Global Programs, and Partner Sales to build joint solution messaging, campaign/event-in-a-box kits, and customer-facing assessments/workshops
- Track partner usage, partner pipeline metrics, and ROI to optimize and scale high-performing programs globally
- Lead Account Activation strategies with Regional Partner Marketers and Partner Managers
- Design and deploy targeted ABM programs, joint executive briefings, and account-mapped campaigns
- Standardize programs and campaigns for a consistent Wiz brand experience
- Build scalable, repeatable processes for a predictable demand generation engine
- Accelerate account activation, global co-sell revenue, and partner marketing ROI
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field
- 8+ years of experience in B2B partner/channel marketing or GTM demand generation experience
- Proven track record of designing multi-channel demand generation campaigns and account-based marketing strategies across a partner ecosystem
- Deep understanding of channel ecosystem sales models, pipeline tracking, and measuring attribution
- Solid understanding of the partner ecosystem landscape (Channel, GSIs, MSPs, Cloud Marketplaces/CSPs)
- Ability to align global strategy with regional execution teams to ensure smooth campaign rollout and lead follow-up
- Strong communication and interpersonal skills to work cross-functionally in a fast-paced environment
- Legal right to work in the country where the position is based without visa sponsorship
- Preferred: MBA
- Preferred: Experience in a high-growth B2B SaaS/Enterprise technology landscape, with a background in cybersecurity or cloud security
- Preferred: Proficiency in Salesforce, Looker, and marketing automation to track full-funnel partner impact
- Preferred: Ability to turn complex business goals into actionable marketing blueprints for a regional team
- Preferred: Experience building processes that allow a marketing function to stay “lock-step” with rapid sales growth
- Preferred: Ability to manage competing priorities between Sales, Partners, and Corporate stakeholders
Benefits
Comp & perks- Bonus
- Equity
- Benefits
- Google benefits (details not specified)
