Portfolio Marketing Manager – WMP

WM Partners, LP

. Partner with WM Partners’ Functional Team and portfolio-company leadership to identify and execute marketing initiatives that accelerate profitable growth .

Posted 10/15/2026full-timeUnited StatesSeniorLead💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive revenue growth and customer retention, with a strong focus on e-commerce and direct-to-consumer performance. Proficient in managing marketing budgets, analyzing data, and optimizing campaigns across multiple channels.

Highest-signal resume keywords

Performance MarketingE-Commerce StrategyCustomer AcquisitionData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign OptimizationCustomer RetentionBrand MarketingGo-To-Market StrategyLifecycle MarketingDigital MarketingP&L ManagementBudget ManagementAnalytical Skills

Soft Skills

Excellent CommunicationStrong LeadershipAdaptabilitySelf-DirectedProject Management

Tools & Technologies

AI-Enabled Marketing ToolsCRM PlatformsE-Commerce PlatformsAnalytics ToolsAdvertising Platforms

Industry Keywords

Consumer Packaged GoodsHealth and WellnessFood and BeverageBeautyPersonal CareLifestyle BrandsDirect-To-ConsumerOmnichannel MarketingPrivate EquityConsulting

About the role

Key responsibilities & impact

Partner with WM Partners’ Functional Team and portfolio-company leadership to identify and execute marketing initiatives that accelerate profitable growth
Assess each portfolio company’s brand, customer journey, channel mix, marketing capabilities, and growth opportunities
Develop prioritized marketing plans aligned with revenue, profitability, customer acquisition, and retention objectives
Lead or support go-to-market strategies for new products, channels, markets, and brand initiatives
Analyze, diagnose, and improve direct-to-consumer and e-commerce performance across acquisition, conversion, merchandising, retention, and customer lifetime value
Plan, execute, and optimize paid growth programs across relevant digital channels
Advise and develop lifecycle and retention strategies, including email, SMS, loyalty, subscription, and win-back programs
Support brand marketing, partnerships, events, experiential programs, and other growth initiatives
Establish and enforce performance targets, reporting frameworks, testing roadmaps, and marketing measurement practices
Manage relationships with agencies, freelancers, technology vendors, media partners, and other external resources
Work with portfolio-company executives and marketing teams to move from recommendation to execution
Capture successful playbooks and share insights, vendors, tools, and best practices across the WM Partners portfolio
Use AI and automation to accelerate research, content development, analysis, testing, and operational execution

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant professional experience
At least eight years of management experience spanning performance marketing, brand marketing, growth, e-commerce, or go-to-market roles
Familiarity with full-channel P&Ls
Meaningful experience within consumer packaged goods, preferably health and wellness, food and beverage, beauty, personal care, supplements, or another lifestyle-oriented category
Demonstrated experience growing a direct-to-consumer or e-commerce business
Working knowledge of customer acquisition, conversion, retention, and lifetime-value levers
Hands-on experience planning, executing, and optimizing campaigns across multiple marketing channels
Ability to connect marketing activity to revenue growth, contribution margin, customer acquisition cost, return on advertising spend, retention, and lifetime value
Experience managing marketing budgets and allocating resources based on expected impact and performance
Strong analytical skills and ability to interpret campaign, customer, and commercial data
Experience managing agencies, vendors, and cross-functional stakeholders while maintaining accountability for timelines, budgets, and results
Excellent written, verbal, and presentation skills
Strong project-management skills and ability to prioritize across multiple companies, brands, and initiatives
Self-directed and adaptable working style
Practical familiarity with AI-enabled marketing and productivity tools
Preferred: experience working both at an agency and within an operating brand
Preferred: experience supporting multiple brands, business units, clients, or portfolio companies simultaneously
Preferred: exposure to private equity, consulting, portfolio operations, or rapid value creation environments
Preferred: experience with omnichannel consumer brands spanning DTC, marketplaces, retail, and wholesale
Preferred: familiarity with e-commerce, analytics, advertising, CRM, and lifecycle-marketing platforms
Preferred: established network of agencies, freelancers, technology providers, and marketing partners
Preferred: experience building repeatable playbooks or centers of excellence across multiple organizations

Benefits

Comp & perks

Annual discretionary bonus eligibility
Remote or hybrid work arrangement