WM Partners, LP

Recruitment

• Manage assigned full-cycle searches across WM Partners and its portfolio companies from intake through accepted offer and onboarding
• Recruit across functions and levels, emphasizing digital and digitally enabled roles
• Support senior and executive searches with the People team and stakeholders
• Partner with hiring managers to define business needs, candidate profiles, job descriptions, interview processes, and timelines
• Source active and passive candidates through LinkedIn Recruiter, professional networks, referrals, talent communities, job boards, direct outreach, and other channels
• Conduct initial interviews and qualification assessments and present candidate recommendations
• Coordinate interviews, collect feedback, maintain hiring momentum, and communicate consistently with candidates
• Build talent pipelines across onshore, nearshore, and offshore markets
• Coordinate offer development within approved compensation parameters
• Evaluate candidates for initiative, resourcefulness, resilience, curiosity, judgment, creative problem-solving, risk-taking, and learning agility
• Coordinate reference checks, background checks, pre-employment requirements, and onboarding activities
• Coordinate preboarding, first-day readiness, orientation, and early-stage check-ins
• Maintain applicant tracking system records and recruiting documentation
• Use AI-enabled tools to improve sourcing, outreach, job descriptions, interview preparation, workflows, candidate communication, and analytics
• Track recruiting activity and report on pipelines, progress, bottlenecks, and risks
• Coordinate with recruiting agencies and nearshore/offshore partners
• Build specialized digital talent networks and share market insights
• Contribute to employer branding, talent attraction, recruiting process, onboarding, and technology initiatives
• Collaborate with People Operations to balance workload and support evolving business needs

Talent Acquisition Partner – WMP

Digital Marketing

• Oversee the overall digital marketing strategy across direct-to-consumer and digital channels
• Develop and implement lead generation and DTC growth campaigns across SEO, PPC, social media, and email marketing
• Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency
• Leverage marketing automation and CRM platforms to streamline lead capture, nurturing, and management
• Manage performance across SEO, PPC, paid social, email, and content marketing channels
• Create targeted paid, organic, and content marketing campaigns to attract high-quality leads and customers
• Monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value
• Partner with Sales to align marketing efforts with revenue goals and ensure seamless lead handoff
• Collaborate with cross-functional teams on integrated, multi-channel campaigns
• Guide and mentor junior team members and external partners
• Analyze performance data and report on CPL, CAC, conversion rates, and channel performance
• Use data-driven insights to inform strategic decisions and budget allocation
• Oversee content development, including blog posts, case studies, webinars, and white papers
• Partner with content and creative teams to support SEO, paid media, and conversion objectives
• Own and manage the digital marketing budget, forecast spend and performance, and prioritize high-performing channels
• Perform other duties as assigned

Senior Manager, DTC – Digital Marketing

Influencer Marketing

• Lead development and execution of public relations strategies across portfolio companies
• Develop scalable PR, influencer, and affiliate marketing programs tailored to each portfolio company
• Collaborate with portfolio-company marketing teams on cohesive brand messaging, visibility, and growth
• Develop PR strategies to increase brand visibility, drive revenue through performance PR, and strengthen brand reputation
• Cultivate relationships with media outlets, journalists, bloggers, and industry influencers
• Write and distribute press releases, pitch stories, and handle media inquiries
• Monitor media coverage, manage press clippings, and report PR performance metrics
• Create and execute influencer marketing campaigns aligned with brand goals and target audiences
• Identify, recruit, and manage influencers, ambassadors, and content creators
• Oversee influencer agreements, content creation, performance tracking, and ROI
• Analyze influencer campaign effectiveness and recommend improvements
• Ensure FTC and legal compliance
• Develop and manage affiliate marketing programs, including partner recruitment, onboarding, and nurturing
• Collaborate with affiliates on promotional content, offers, and campaigns
• Monitor affiliate performance, analyze data, and optimize strategies
• Track industry trends, tools, and best practices to improve affiliate programs

PR, Influencer & Affiliate Portfolio Lead

Sales

• Increase the visibility and awareness of ARG’s product offerings within the assigned territory
• Grow the healthcare practitioner customer base and maintain relationships with existing clients
• Meet with healthcare practitioners to understand their practices and strategically sell products using a science-based, consultative approach
• Educate, support, and encourage prescribers to recommend ARG products
• Educate customers on how products can benefit their practice
• Monitor industry trends, competitor activities, and market dynamics to identify growth opportunities
• Meet and exceed sales targets and quotas based on total revenue generated

Talent Acquisition Partner – WMP

Senior Manager, DTC – Digital Marketing

PR, Influencer & Affiliate Portfolio Lead

Sales Representative, Southwest