PR, Influencer & Affiliate Portfolio Lead

WM Partners, LP

. Lead development and execution of public relations strategies across portfolio companies .

Posted 9/25/2026full-timeUnited StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing public relations strategies, influencer marketing, and affiliate marketing programs tailored to enhance brand visibility and drive revenue. Possesses strong analytical skills to monitor performance metrics and optimize strategies while ensuring compliance with industry standards.

Highest-signal resume keywords

Public Relations Strategy DevelopmentInfluencer Marketing Campaign ManagementAffiliate Marketing Program ManagementMedia Relations and NetworkingAnalytical Data Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsInfluencer MarketingAffiliate MarketingContent CreationPerformance Metrics AnalysisPress Release WritingCampaign OptimizationBrand MessagingMedia MonitoringProject Management

Soft Skills

Excellent Communication SkillsHighly OrganizedSelf-MotivatedProactiveAdaptable

Industry Keywords

CPG IndustryFTC ComplianceMedia OutletsInfluencer PartnershipsBrand VisibilityPerformance PRGrowth HackingContent CreatorsAffiliate PartnersPromotional Content

About the role

Key responsibilities & impact

Lead development and execution of public relations strategies across portfolio companies
Develop scalable PR, influencer, and affiliate marketing programs tailored to each portfolio company
Collaborate with portfolio-company marketing teams on cohesive brand messaging, visibility, and growth
Develop PR strategies to increase brand visibility, drive revenue through performance PR, and strengthen brand reputation
Cultivate relationships with media outlets, journalists, bloggers, and industry influencers
Write and distribute press releases, pitch stories, and handle media inquiries
Monitor media coverage, manage press clippings, and report PR performance metrics
Create and execute influencer marketing campaigns aligned with brand goals and target audiences
Identify, recruit, and manage influencers, ambassadors, and content creators
Oversee influencer agreements, content creation, performance tracking, and ROI
Analyze influencer campaign effectiveness and recommend improvements
Ensure FTC and legal compliance
Develop and manage affiliate marketing programs, including partner recruitment, onboarding, and nurturing
Collaborate with affiliates on promotional content, offers, and campaigns
Monitor affiliate performance, analyze data, and optimize strategies
Track industry trends, tools, and best practices to improve affiliate programs

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
5+ years of experience in PR, influencer marketing, and affiliate marketing
Self-starter and growth hacker with ability to execute and develop blue ocean strategies
Passion for and experience within the CPG industry
Proven track record of successful PR campaigns, influencer partnerships, and affiliate marketing programs
Strong network of media contacts, influencers, and affiliate partners
Excellent written and verbal communication skills, with ability to create compelling content and pitches
Highly organized with strong project management skills and attention to detail
Analytical mindset with ability to interpret data and derive actionable insights
Self-motivated, proactive, and adaptable in a fast-paced and dynamic environment
US work authorization without current or future visa sponsorship requirement

Benefits

Comp & perks

Annual discretionary bonus eligibility
Reasonable accommodation for job applicants with disabilities