Senior Manager, DTC – Digital Marketing

. Oversee the overall digital marketing strategy across direct-to-consumer and digital channels .

Posted 9/26/2026full-timeRemote • United StatesSenior💰 $120,000 - $135,000 per yearWebsite

Key responsibilities & impact

Oversee the overall digital marketing strategy across direct-to-consumer and digital channels
Develop and implement lead generation and DTC growth campaigns across SEO, PPC, social media, and email marketing
Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency
Leverage marketing automation and CRM platforms to streamline lead capture, nurturing, and management
Manage performance across SEO, PPC, paid social, email, and content marketing channels
Create targeted paid, organic, and content marketing campaigns to attract high-quality leads and customers
Monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value
Partner with Sales to align marketing efforts with revenue goals and ensure seamless lead handoff
Collaborate with cross-functional teams on integrated, multi-channel campaigns
Guide and mentor junior team members and external partners
Analyze performance data and report on CPL, CAC, conversion rates, and channel performance
Use data-driven insights to inform strategic decisions and budget allocation
Oversee content development, including blog posts, case studies, webinars, and white papers
Partner with content and creative teams to support SEO, paid media, and conversion objectives
Own and manage the digital marketing budget, forecast spend and performance, and prioritize high-performing channels
Perform other duties as assigned

What you’ll need

6+ years of experience in B2B or B2C digital marketing, with a focus on lead generation
Proven success managing online lead generation campaigns using SEO, PPC, email marketing, social media, and content marketing
Experience leading cross-functional teams and direct reports
Ability to interpret data and metrics to refine strategies
Expertise in CRM systems, marketing automation tools, preferably HubSpot, SEO platforms, and analytics software
Innovative thinking for designing compelling campaigns
Strong organizational skills for managing multiple campaigns simultaneously
Collaboration with creative teams, content creators, product marketing leaders, and external partners
Excellent verbal and written communication skills
Applicants for employment in the US must have work authorization that does not now or in the future require visa sponsorship

Comp & perks