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Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data
- Develop audience strategies across owned and paid digital marketing channels
- Use advanced SQL to extract, analyze, validate, and interpret customer, audience, and campaign data
- Perform campaign reporting and analytics, including A/B testing, statistical significance analysis, incrementality measurement, trend analysis, and performance evaluation
- Translate complex analytical findings into clear business narratives, insights, and actionable recommendations
- Partner with technical and business teams to define audience requirements and ensure accurate execution across marketing platforms
- Identify operational, process, and data gaps and recommend improvements to maintain data quality and integrity
- Monitor audience and campaign performance and identify optimization opportunities
- Collaborate with Analytics, Marketing, Technology, Operations, and other cross-functional stakeholders
- Develop and maintain reporting and dashboards for audience and campaign performance visibility
- Communicate analytical findings and recommendations to technical and non-technical stakeholders
- Report to the Director - Analytics or another designated reporting manager
Requirements
What you’ll need- Advanced SQL skills and demonstrated experience working with large and complex datasets
- Experience leading or supporting audience segmentation, personalization, and customer journey strategies
- Strong experience working with first-party customer data
- Experience with digital marketing campaigns across both owned and paid channels
- Strong understanding of campaign measurement, reporting, and testing methodologies
- Hands-on knowledge of A/B testing, statistical significance, incrementality, trend analysis, and data interpretation
- Ability to convert data and analytical findings into meaningful business recommendations
- Experience identifying operational or data gaps and implementing process improvements
- Strong analytical, problem-solving, organizational, and stakeholder-management skills
- Strong written and verbal communication skills with the ability to work effectively across technical and business teams
- Availability to work during US business hours
- Experience with Snowflake or other SQL databases
- Experience with Customer Data Platforms (CDP)
- Experience with Salesforce Marketing Cloud or other email service providers
- Experience with media advertising platforms such as Meta and Google
Benefits
Comp & perks- Medical, dental, and vision insurance
- Paid time off (PTO), holidays, and sick leave
- 401(k) with company match or other retirement plan
- Life and AD&D Insurance
- Employee Assistance Program
- Performance-based bonuses, incentive pay, or commissions may be available