Head of PR & Partnerships – Ethical Fashion Marketplace

Wolf & Badger

. Lead PR and communications strategy for Wolf & Badger, focused on the US with a global view across UK and US markets .

Posted 10/3/2026full-timeNew York City • New York • United StatesLead💰 $110,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading PR and communications strategies, with a strong focus on building relationships within the fashion and lifestyle sectors. Proven ability to manage creator programs, partnerships, and events while driving brand awareness and engagement across US and UK markets.

Highest-signal resume keywords

6+ Years In PR And CommunicationsEstablished Network Across US Fashion MediaProven Experience Running Creator ProgramsExperience Planning And Delivering EventsFamiliarity With B Corp Standards

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PR Strategy DevelopmentStory DevelopmentEvent PlanningPartnership NegotiationData LiteracyCreator Program ManagementReputation ManagementPress Material DevelopmentRetail CollaborationMarket Analysis

Soft Skills

Confidence Representing A BusinessEnergy And HumorSelf-AwarenessAutonomous Work EthicCollaboration

Tools & Technologies

ShopMyLTKCreator Commerce Platforms

Industry Keywords

FashionLifestyleSustainabilityB CorpMulti-Brand RetailerMarketplacePress CoverageTop-Tier MediaIndependent BrandsUS And UK Markets

About the role

Key responsibilities & impact

Lead PR and communications strategy for Wolf & Badger, focused on the US with a global view across UK and US markets
Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers
Secure consistent coverage for Wolf & Badger and the independent designers it champions
Develop stories around independent designers, B Corp standards, physical retail and AI-led shopping
Own the press office, including story development, press materials, samples, credits, celebrity dressing, reputation management and rapid response
Run a PR and events calendar across New York and London
Own the US creator strategy and manage the ShopMy relationship
Select creators and build long-term creator relationships
Collaborate with London content and social teams on the Wolf & Badger Tastemakers program
Turn creator input into briefs for the US creative agency
Develop press, creator, designer and customer events at the SoHo store and around New York Fashion Week
Identify and lead pop-up, concession and retail collaboration opportunities
Source, negotiate and deliver marketing and co-branded partnerships from initial conversation through signed agreement
Represent Wolf & Badger at US industry events and with press and partners
Report on PR, creator, event and partnership impact and recommend budget allocation
Grow brand awareness across commercially relevant US markets
Report to the Chief Content & Sustainability Officer and work closely with the CEO and cross-functional teams

Requirements

What you’ll need

6+ years in PR and communications, in-house or agency, in fashion, lifestyle, beauty or retail
Experience managing people, agencies or programs end to end
Established network across US fashion, lifestyle and business media
Track record of landing top-tier coverage
Proven experience running creator programs and marketing partnerships, from sourcing through negotiation to results
Experience planning and delivering events and activations, from intimate press moments to large launches
Commercial, data-literate mindset with ability to set clear goals and show results
Confidence representing a business at senior level
Comfort working autonomously across time zones with UK-based leadership
Genuine passion for independent brands, fashion and sustainability
Energy, humor and self-awareness, thriving in a feedback-driven, growth-oriented culture
Experience in a scale-up, marketplace or multi-brand retailer (highly desired)
Experience with ShopMy, LTK or similar creator commerce platforms (highly desired)
Experience briefing creative, content or PR agencies (highly desired)
Experience delivering pop-ups, concessions or retail partnerships (highly desired)
Experience across the UK and US markets (highly desired)
Familiarity with B Corp or mission-driven businesses (highly desired)

Benefits

Comp & perks

Equity in Wolf & Badger through share options
Comprehensive health benefits: medical, dental and vision insurance
401(k) retirement plan
Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
Hybrid working from our SoHo office (3+ days per week onsite)
Quarterly Wellness Wallet to spend on products or services meaningful to you
Staff discount across Wolf & Badger, in-store and online
Career development opportunities in a scale-up international business
Meaningful work in a positive organization for people and the planet
Certified B Corp organization
Equal opportunities and inclusive work environment