Wolf & Badger

Account Manager

• Lead PR and communications strategy for Wolf & Badger, focused on the US with a global view across UK and US markets
• Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers
• Secure consistent coverage for Wolf & Badger and the independent designers it champions
• Develop stories around independent designers, B Corp standards, physical retail and AI-led shopping
• Own the press office, including story development, press materials, samples, credits, celebrity dressing, reputation management and rapid response
• Run a PR and events calendar across New York and London
• Own the US creator strategy and manage the ShopMy relationship
• Select creators and build long-term creator relationships
• Collaborate with London content and social teams on the Wolf & Badger Tastemakers program
• Turn creator input into briefs for the US creative agency
• Develop press, creator, designer and customer events at the SoHo store and around New York Fashion Week
• Identify and lead pop-up, concession and retail collaboration opportunities
• Source, negotiate and deliver marketing and co-branded partnerships from initial conversation through signed agreement
• Represent Wolf & Badger at US industry events and with press and partners
• Report on PR, creator, event and partnership impact and recommend budget allocation
• Grow brand awareness across commercially relevant US markets
• Report to the Chief Content & Sustainability Officer and work closely with the CEO and cross-functional teams

Head of PR & Partnerships – Ethical Fashion Marketplace

Account Executive

• Conduct outbound prospecting via email, phone, Instagram, LinkedIn and other channels
• Qualify leads in line with Wolf & Badger values and commercial criteria
• Research and identify new brands using AI tools to support prospecting, research and outreach at scale
• Schedule and coordinate discovery calls
• Lead and assist the team on B2B sales calls with prospective brands and pitch the Wolf & Badger proposition
• Guide brands through the sales journey from initial conversation to sign-up and onboarding
• Manage brand communications and follow-ups
• Use HubSpot CRM to manage pipeline status, contact records and task reminders
• Develop creative outreach strategies and test new approaches to support pipeline growth
• Oversee onboarding of portfolio brands from approval to activation
• Check in with US and Canada brands, gather feedback and address concerns with internal teams
• Build relationships and identify opportunities to improve brand performance, retention and engagement
• Collaborate with Marketing on campaigns, events and in-store pop-ups
• Present marketing packages, retail media and physical store add-ons to brands
• Work with Community, Ops, Marketing and Retail teams on activations, organic marketing opportunities and special events
• Provide hands-on ad hoc support at New York in-store events, including occasional evening or weekend work
• Identify at-risk brands and support retention; handle pause and cancel requests

Head of PR & Partnerships – Ethical Fashion Marketplace

Brand Partnerships Associate – Junior Account Executive, Fashion Marketplace