Retail Media & Brand Partnerships Manager – Fashion Marketplace

Wolf & Badger

. Own the plan, targets and results for scaling Wolf & Badger's brand advertising program in the US and worldwide .

Posted 11/11/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $70,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing advertising programs, including budget allocation and performance analysis, while effectively building relationships with brands and advertisers. Proficient in utilizing retail media platforms and AI tools to enhance campaign performance and streamline processes.

Highest-signal resume keywords

Retail Media ManagementPerformance Data AnalysisClient Relationship BuildingAdvertising Budget ManagementAI Tools Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising ManagementPerformance MetricsPaid Media StrategyData ReportingBudget AllocationCampaign ManagementAI AutomationRetail Media PlatformsCRM ProficiencyCo-op Marketing Programs

Soft Skills

Analytical SkillsProblem SolvingPresentation SkillsMotivationRelationship Building

Tools & Technologies

TopsortCriteoAmazon AdsHubSpotLookerMeta AdsGoogle Ads

Industry Keywords

FashionBeautyLifestyleEthical RetailSustainability

About the role

Key responsibilities & impact

Own the plan, targets and results for scaling Wolf & Badger's brand advertising program in the US and worldwide
Own the retail media proposition, Advertising Terms and brand-facing marketing packages, decks and webinars
Manage the Topsort retail media platform, including rules and settings
Shape the company's positioning with brands based on market, competitor and customer insight
Manage a named book of the largest US advertisers and Pro brands
Lead brand calls, account management and regular performance reviews
Agree annual plans and monthly budgets with advertisers
Use performance data to improve campaigns and retain and grow advertiser budgets
Allocate brand budgets across sponsored listings, curated ads, creators, video and co-marketing
Coordinate with performance marketing and stores teams to plan, launch and manage campaigns
Scale curated ads by collecting brand assets and coordinating with creative and marketing teams
Collaborate with merchandising and category teams to ensure advertised products are well presented, in stock and appropriately priced
Build the retail media playbook and train Brand Partnerships teams across markets
Partner with acquisition teams to include retail media in new brand sales
Maintain an accurate HubSpot pipeline and consistent follow-up
Streamline and automate work with AI

Requirements

What you’ll need

4+ years of commercial experience selling or managing advertising for brands
Proven track record of growing client spend and discussing budgets, return on spend and performance metrics
Strong analytical skills; confidence with spreadsheets and reporting tools
Sales experience taking founder conversations through to agreed budgets
Clear grasp of paid media, including sponsored listings, paid social, search and creators
Strong relationship-building and difficult-conversation skills
Motivation to own and grow a revenue target
Hands-on, high-agency approach to problem solving
Comfortable teaching and presenting playbooks to colleagues and brands
Confident and hands-on with AI tools; quick to learn new platforms
New York-based and able to work onsite in the SoHo office a minimum of 3 days per week
Availability for occasional evenings and weekends for brand events
Genuine interest in independent brands, ethical retail and sustainability
Experience with retail media platforms such as Topsort, Criteo or Amazon Ads is highly desired
Working knowledge of Meta and Google Ads, especially shopping and catalog campaigns, is highly desired
Experience with HubSpot or another CRM is highly desired
Familiarity with Looker or similar data reporting tools is highly desired
Fashion, beauty or lifestyle experience is highly desired
Experience with co-op or brand-funded marketing programs is highly desired
Experience with advertising products or commercial terms is highly desired
Experience building AI automations or workflows is highly desired

Benefits

Comp & perks

Uncapped commission
Comprehensive health benefits: medical, dental and vision insurance
401(k) with employer match
Paid vacation, sick leave and company holidays
Paid volunteering leave
Hybrid working from our SoHo office (3+ days per week onsite)
Quarterly Wellness Wallet
Staff discount across Wolf & Badger, in-store and online
Career development opportunities
Meaningful work in a positive organization for people and the planet
Certified B Corp