Associate Director, Sales Programs

Wolters Kluwer

. Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance .

Posted 11/8/2026full-timeUnited StatesSenior💰 $122,300 - $218,550 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales program strategies that enhance pipeline creation and revenue performance, while effectively leading cross-functional teams and influencing senior stakeholders. Proficient in analyzing sales productivity and implementing initiatives for customer expansion and opportunity acceleration.

Highest-signal resume keywords

Sales Programs ManagementSales Strategy DevelopmentRevenue Operations ExpertiseB2B Sales ProcessesSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ProgramsSales StrategyRevenue OperationsDemand GenerationField MarketingSales EnablementPipeline AnalysisProgram Performance MeasurementChange ManagementCoaching and Mentoring

Soft Skills

Influencing Senior LeadersCross-Functional CollaborationStrategic DirectionCommunication SkillsLeadership

Tools & Technologies

SalesforcePower BICRM Analytics PlatformsSales Technology Ecosystems

Industry Keywords

Pipeline GenerationAccount PenetrationCustomer ExpansionOpportunity AccelerationGovernance Frameworks

About the role

Key responsibilities & impact

Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance
Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives
Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms
Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments
Translate strategic business goals into scalable sales plays and actionable field initiatives
Analyze pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities
Develop initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration
Measure program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption, and productivity outcomes
Serve as a trusted advisor to regional and senior sales leadership teams
Participate in business reviews, forecasting discussions, and strategic planning sessions
Partner with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance
Lead cross-functional teams responsible for program development, implementation, and measurement
Establish governance frameworks, stakeholder ownership, timelines, milestones, reporting requirements, and escalation processes
Oversee program adoption, seller engagement, and change management activities
Evaluate program effectiveness and drive continuous improvement, experimentation, innovation, and operational excellence
Lead, mentor, and develop Sales Programs Managers, Analysts, and project teams
Provide coaching and strategic direction to ensure high-quality program execution
Build organizational capabilities and scalable program management practices

Requirements

What you’ll need

Bachelor’s degree required
8+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement
Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth
Demonstrated ability to influence senior sales leaders and executive stakeholders
Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation
Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process

Benefits

Comp & perks

Bonus eligibility
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave