Director, Marketing – Pharmacy & Health Technology Segment

Wolters Kluwer

. Provide strategic and operational marketing leadership across the Pharmacy & Health Technology portfolio, including Medi-Span, Health Language, Clinical Surveillance Solutions, and future growth initiatives .

Posted 9/17/2026full-timeIndianapolis • Illinois • United StatesLead💰 $137,900 - $246,350 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic and operational marketing leadership within the healthcare technology sector, with a strong focus on go-to-market strategies, demand generation, and pipeline growth. Proven ability to lead high-performing teams and drive commercial effectiveness through data-driven decision-making and cross-functional collaboration.

Highest-signal resume keywords

B2B Marketing ExperienceGo-To-Market Strategy DevelopmentDemand GenerationLeadership in Healthcare TechnologyData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyDemand GenerationAccount-Based MarketingCustomer MarketingDigital MarketingSales EnablementPipeline GrowthRevenue ContributionMarket AnalysisKPI Establishment

Soft Skills

Strategic ThinkingExecutive CommunicationStakeholder ManagementInfluencing SkillsTeam Development

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Healthcare TechnologyHealthcare InformationSaaSData AnalyticsClinical WorkflowMarket DynamicsCustomer AcquisitionCross-Sell OpportunitiesOperational ExcellenceContinuous Improvement

About the role

Key responsibilities & impact

Provide strategic and operational marketing leadership across the Pharmacy & Health Technology portfolio, including Medi-Span, Health Language, Clinical Surveillance Solutions, and future growth initiatives
Serve as senior marketing leader for the PHT segment and member of the PHT Leadership Team
Translate business strategy into integrated go-to-market plans
Lead annual and quarterly marketing planning aligned with revenue goals, sales priorities, and pipeline targets
Drive customer acquisition, retention, cross-sell, and expansion opportunities
Own Marketing's contribution to pipeline generation, opportunity creation, and revenue growth
Partner with Sales and Revenue Operations to improve targeting, lead management, funnel performance, and commercial effectiveness
Establish KPIs, monitor performance, communicate results, and implement corrective actions
Analyze customer needs, buying behaviors, market dynamics, and competitive trends across healthcare markets
Strengthen positioning, messaging, value propositions, and market differentiation with Product Marketing
Lead demand generation, account-based marketing, customer marketing, digital campaigns, webinars, events, thought leadership, and other growth initiatives
Develop event strategies supporting pipeline generation and reputation impact
Lead, coach, and develop a high-performing marketing team
Build cross-functional relationships and represent Marketing in leadership discussions
Manage marketing budgets, agencies, vendors, and resources
Drive simplification, operational excellence, and continuous improvement across marketing processes and workflows

Requirements

What you’ll need

10-12+ years of progressive B2B marketing experience
Leadership responsibility within healthcare technology, healthcare information, SaaS, data, analytics, clinical workflow, or related markets
Proven success developing and executing go-to-market strategies that drive pipeline growth, revenue contribution, customer retention, and market expansion
Demonstrated ability to partner with Sales leadership and influence business strategy
Experience leading cross-functional initiatives involving Product, Sales, Customer Success, and Marketing teams
Proven experience managing and developing high-performing marketing professionals
Strong commercial mindset with the ability to connect marketing investments to business outcomes
Strategic thinking and ability to translate market opportunities into actionable growth plans
Strong understanding of demand generation, account-based marketing, customer marketing, digital marketing, sales enablement, and go-to-market execution
Excellent executive communication, stakeholder management, and influencing skills
Strong analytical and financial acumen with experience using data to drive decision-making
Ability to balance strategic thinking with operational execution in a matrixed organization
Bachelor's degree in marketing, Business, Communications, or a related field required
Up to 20-25% travel

Benefits

Comp & perks

Bonus eligibility
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave
Hybrid work arrangement (8 days/month)