Product Marketing Manager, Healthcare Education

Wolters Kluwer

. Develop annual product and business unit marketing strategies supporting growth, market expansion, and revenue targets .

Posted 10/5/2026full-timeUnited StatesMid-LevelSenior💰 $98,500 - $172,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, go-to-market initiatives, and product launches, with a strong focus on market research, customer segmentation, and sales enablement. Proven ability to lead cross-functional teams and deliver actionable insights to drive business growth.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentMarket Research and Competitive IntelligenceSales Enablement Program DevelopmentHigher Education Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market SegmentationBuyer Persona DevelopmentCampaign Metrics TrackingKPI EstablishmentIntegrated Cross-Channel MarketingLead GenerationDemand CreationProduct MessagingPositioningData Analysis

Soft Skills

Exceptional Communication SkillsProject ManagementOrganizational SkillsAnalytical SkillsFlexibility

Tools & Technologies

Sales Enablement ToolsMarketing Automation PlatformsCRM SystemsPresentation SoftwareWebinar Platforms

Industry Keywords

Healthcare MarketingHigher Education MarketingCustomer EngagementMarket TrendsCompetitive Analysis

About the role

Key responsibilities & impact

Develop annual product and business unit marketing strategies supporting growth, market expansion, and revenue targets
Lead planning, forecasting, and management of marketing investments and promotional budgets
Partner with product management, sales, and marketing leadership to align strategic priorities and business goals
Monitor market trends, customer needs, and industry developments
Lead market research and competitive intelligence initiatives
Define market segmentation, buyer personas, and decision-maker profiles
Develop product messaging, positioning, and value propositions
Lead go-to-market strategies and product launches
Coordinate product launches, seasonal campaigns, and strategic programs
Plan, execute, and optimize integrated cross-channel marketing campaigns
Drive lead generation, demand creation, and customer engagement programs
Establish and track KPIs, campaign metrics, and ROI measurements
Develop sales enablement tools, playbooks, battle cards, competitive comparisons, presentations, and product information documents
Deliver product training and equip sales and partner organizations with current intelligence
Gather customer insights through visits, events, trade shows, webinars, and conferences
Oversee the customer journey from positioning through purchase and ongoing engagement
Drive thought leadership through white papers, articles, blogs, case studies, presentations, and speaking engagements
Represent the company at industry conferences, trade shows, customer events, and partner programs
Plan and support customer-facing events, webinars, conferences, and industry exhibitions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of product marketing, portfolio marketing, or strategic marketing experience, preferably in the healthcare or higher education sectors
Higher Education Marketing Experience is Required
Proven experience developing and executing go-to-market strategies and product launches
Strong understanding of market research, competitive intelligence, positioning, and customer segmentation
Experience leading cross-functional initiatives involving product management, sales, and marketing teams
Demonstrated ability to translate data and insights into actionable business recommendations
Exceptional written, verbal, presentation, and communication skills
Experience developing sales enablement programs and customer-facing content
Strong analytical, project management, and organizational skills
Ability to travel approximately 35% of the time
Flexibility to attend meetings and events outside of traditional business hours as required

Benefits

Comp & perks

Bonus eligibility
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave