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Product Marketing Specialist
Wolters Kluwer. Contribute to go-to-market plans for new products, releases, and promotional initiatives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including go-to-market strategies, audience segmentation, and competitive analysis. Proficient in crafting clear messaging and value propositions while collaborating with cross-functional teams to align product strategy with market needs.
Highest-signal resume keywords
Product MarketingMarket ResearchHealthcare ExperienceAnalytical SkillsMicrosoft Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningCustomer Journey DevelopmentMessaging DevelopmentMarketing Metrics TrackingCompetitive Intelligence
Soft Skills
Strong Written CommunicationVerbal CommunicationOrganizational SkillsAnalytical Skills
Tools & Technologies
Microsoft OfficeCRM SoftwareExcelAI ToolsPowerPointMarketing Platforms
Industry Keywords
Life SciencesPharmaceuticalsHealthcareMarket TrendsCustomer Insights
About the role
Key responsibilities & impact- Contribute to go-to-market plans for new products, releases, and promotional initiatives
- Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks
- Support audience segmentation, personas, customer journeys, and use-case development
- Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral
- Translate product capabilities and customer benefits into clear, audience-focused communications
- Track marketing metrics and present findings and recommendations to internal stakeholders
- Coordinate cross-functional reviews and activities to support alignment and launch readiness
- Support sales training, business-case development, and pricing analysis in partnership with senior team members and Finance
- Maintain product marketing documentation, research, messaging, and competitive intelligence resources
- Partner with Marketing, Product Teams, Sales, Customer Success, and related teams to support product strategy and market alignment
Requirements
What you’ll need- Bachelor's degree required
- 3+ years of experience in product marketing, marketing, market research, or a related function
- Work experience in Healthcare, Life Sciences, Phar or a related field is preferred
- Strong written and verbal communication, analytical, research, and organizational skills
- Ability to distill complex information into clear, compelling messaging
- Working proficiency with Microsoft Office, relevant CRM, Excel, AI tools, PowerPoint, and marketing platforms
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process
- Candidates must participate in interviews without AI tools or external prompts
- Virtual backgrounds must be removed and in-person interviews are part of the hiring process
Benefits
Comp & perks- Bonus eligibility
- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave