Sales and Business Development Associate

Wolters Kluwer

. Own prospecting and outreach across assigned territories and accounts .

Posted 11/5/2026full-timeUnited StatesJuniorMid-Level💰 $34,300 - $57,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in outbound prospecting and multi-channel outreach, leveraging tools like Salesforce, Outreach, and account research platforms to drive pipeline generation and optimize sales strategies. Strong communication skills and a detail-oriented approach support effective relationship building and territory management.

Highest-signal resume keywords

Outbound Prospecting ExperienceSalesforce CRM ProficiencyCold Outreach CampaignsSales Engagement PlatformsAccount Research Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Outbound ProspectingCold OutreachEmail SequencesMulti-Channel ProspectingSalesforce CRMSales Engagement PlatformsAccount ResearchAI-Assisted ProspectingLead QualificationData Entry

Soft Skills

Verbal CommunicationWritten CommunicationActive ListeningTime ManagementProblem-Solving

Tools & Technologies

OutreachZoomInfoDemandbaseLinkedIn Sales NavigatorAI Tools

Industry Keywords

SaaS SalesB2B Software SalesAccount-Based ProspectingSales StrategyPipeline Metrics

About the role

Key responsibilities & impact

Own prospecting and outreach across assigned territories and accounts
Generate pipeline through strategic outreach across multiple channels
Build relationships with key decision-makers and ensure quality handoffs to sales leadership
Execute daily prospecting through email, phone, LinkedIn, and other channels using Outreach
Research accounts and decision-makers using ZoomInfo and Demandbase
Create and orchestrate multi-touch sales plays combining email cadences, calls, and LinkedIn outreach
Manage outreach sequences from initial contact through qualification
Leverage AI-powered tools and insights to prioritize accounts, personalize messaging, and identify buying signals
Qualify inbound and outbound leads using defined discovery processes and territory criteria
Maintain accurate prospect data and activity logging in Salesforce
Manage assigned territory or book of accounts and plan weekly outreach priorities
Support sales representatives with research, outreach preparation, and account context
Partner with sales leadership on account strategy, territory goals, and ideal customer profiles
Coordinate with Account Executives on warm introductions, meeting scheduling, and prospect context
Collaborate with Sales Operations and Marketing on lead definitions, campaigns, and program support
Provide feedback on messaging, targeting, and campaign performance
Monitor pipeline metrics and prospecting effectiveness, adjusting strategy based on results

Requirements

What you’ll need

1+ years of outbound prospecting or BDR experience (or equivalent outreach-focused sales development background)
Demonstrated success with cold outreach, email sequences, and multi-channel prospecting campaigns
Comfort with high daily activity targets and systematic approach to rejection
Proficient in Salesforce CRM with strong data entry discipline and activity logging
Hands-on experience with sales engagement platforms (Outreach or similar)
Comfortable learning and leveraging account research tools (ZoomInfo, Demandbase, or equivalent)
Basic comfort with AI-assisted prospecting tools, analytics platforms, or automation workflows
Strong verbal communication skills for cold calling and voicemails
Clear written communication for email prospecting and personalization at scale
Ability to build rapport quickly and handle objections professionally
Active listening and curiosity about prospect business needs
Strong time management and ability to execute daily outreach targets without constant supervision
Detail-oriented approach to data entry and territory management
Ability to prioritize accounts and activities based on sales strategy and pipeline goals
Problem-solving mindset to test messaging, adjust approach, and optimize prospecting efficiency
Bachelor's degree in business, sales, marketing, or related field preferred
2+ years of relevant experience
Experience with LinkedIn Sales Navigator or strategic LinkedIn prospecting preferred
Familiarity with ABM or account-based prospecting concepts preferred
Background in SaaS or B2B software sales preferred
Experience with AI tools for prospecting, lead scoring, or workflow automation preferred
Track record of exceeding activity targets or quota preferred

Benefits

Comp & perks

Commission eligibility
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave