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Sales Programs Manager
Wolters Kluwer. Design, launch and manage structured sales programs driving pipeline creation, opportunity progression and revenue growth across European markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and managing structured sales programs that drive pipeline creation and revenue growth, with a strong focus on B2B sales motions in SaaS and cloud environments. Proficient in analyzing sales data and collaborating with cross-functional teams to optimize sales strategies and execution.
Highest-signal resume keywords
Sales Programs ManagementB2B Sales StrategyAdvanced Analytical SkillsExecutive Stakeholder ManagementCRM Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyRevenue OperationsDemand GenerationSales EnablementPipeline AnalysisKPI MonitoringProgram GovernanceSales Productivity AnalysisAccount TargetingSales Play Development
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationProblem-SolvingCollaborationContinuous Improvement
Tools & Technologies
CRM ToolsBusiness Intelligence ToolsProductivity ToolsReporting DashboardsSales Enablement Tools
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
B2B SalesSaaSCloud TechnologyEnterprise TechnologyHigh-Growth Commercial Environment
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Design, launch and manage structured sales programs driving pipeline creation, opportunity progression and revenue growth across European markets.
- Partner with Sales Leaders to identify priority segments, territories, industries, products and customer cohorts.
- Build program plans covering objectives, target audience, messaging, seller actions, enablement, metrics and reporting cadence.
- Own the operating rhythm for key initiatives and continuously improve programs based on results.
- Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and opportunities.
- Translate insights into sales plays, demand-generation initiatives, account targeting and seller actions.
- Monitor KPIs including pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement.
- Create reporting and dashboards for sales leadership.
- Advise regional and country-level Sales Leaders and participate in leadership meetings.
- Support quarterly and annual planning by identifying pipeline-generation priorities and building program calendars.
- Collaborate with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success.
- Coordinate sales and marketing execution and equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance.
- Share best practices across markets and scale successful programs regionally.
- Establish program governance, stakeholder ownership, timelines, communication plans, inspection points and retrospectives.
- Track adoption and outcomes, gather seller feedback, refine programs and prepare executive communications, readouts and recommendations.
- Promote experimentation, accountability and continuous improvement across sales programs.
Requirements
What you’ll need- Bachelor’s degree required.
- 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
- Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
- Advanced analytical and problem-solving skills.
- Executive stakeholder management.
- Experience leading complex, cross-functional programs.
- Strong written and verbal communication.
- Proficiency with CRM, business intelligence and productivity tools.
- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
- Candidates must participate in interviews without AI tools or external prompts; virtual backgrounds must be removed and in-person interviews included.
Benefits
Comp & perks- Medical, Dental, & Vision Plans
- 401(k)
- FSA/HSA
- Commuter Benefits
- Tuition Assistance Plan
- Vacation and Sick Time
- Paid Parental Leave
- Bonus eligibility