Senior Digital Marketing Specialist

Wolters Kluwer

. Support the execution and optimization of integrated demand generation campaigns to drive pipeline growth and new customer acquisition .

Posted 9/29/2026full-timeRemote • United StatesSenior💰 $71,300 - $124,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing integrated demand generation campaigns, utilizing tools like Marketo and Salesforce for marketing operations. Proficient in analyzing marketing data with Google Analytics 4 to drive insights and improve digital marketing strategies.

Highest-signal resume keywords

Digital MarketingDemand GenerationMarketo AdministrationSalesforce OptimizationGoogle Analytics 4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementLanding Page DevelopmentNurture Program ExecutionCampaign MeasurementCustomer Journey OptimizationMarketing AutomationLead RoutingLifecycle ManagementFunnel ReportingBasic HTML and CSS

Soft Skills

Strong CommunicationProject ManagementOrganizationProblem SolvingStakeholder Collaboration

Tools & Technologies

MarketoSalesforceGoogle Analytics 4Content Management SystemsDigital Reporting Tools

Industry Keywords

B2B TechnologySaaSEnterprise SoftwareLegal TechnologyCookie Consent Management

About the role

Key responsibilities & impact

Support the execution and optimization of integrated demand generation campaigns to drive pipeline growth and new customer acquisition
Build, test, deploy, and optimize email campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets
Translate campaign strategy into effective digital experiences and measurable programs with Campaign Managers
Contribute to audience segmentation, channel planning, testing strategies, and campaign optimization
Support Marketo and Salesforce administration and optimization for marketing use cases
Manage campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting processes
Troubleshoot digital program and lead flow issues and coordinate solutions
Improve and automate marketing processes and monitor marketing data quality
Support website management, content updates, landing pages, forms, SEO, AEO, GEO, analytics configurations, tracking tags, UTM standards, and cookie consent management
Monitor website and form performance and recommend improvements
Develop dashboards, recurring reports, and performance analyses across campaigns, channels, website, funnel, and pipeline
Use Google Analytics 4 and other data sources to analyze user behavior, traffic quality, conversion performance, and digital trends
Translate data into insights, recommendations, and next actions
Manage the ELM division’s social strategy and posting calendar
Participate in campaign planning and digital strategy discussions
Research emerging tools, technologies, and practices
Collaborate with Campaign Management, Product Marketing, Content Marketing, Sales, Revenue Operations, Business Development, and other partners
Support product launches, industry campaigns, strategic growth initiatives, events, and other high-priority marketing programs

Requirements

What you’ll need

4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field
Hands-on experience building and executing email, landing page, nurture, or other multi-channel digital programs
Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization
Experience using marketing and website performance data to develop insights and recommendations
Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows
Strong communication, organization, project management, and stakeholder collaboration skills
Ability to manage multiple priorities and maintain accuracy in a fast-paced environment
Preferred: Bachelor’s degree or higher in a marketing, communications, journalism, advertising, or similar degrees
Preferred: Hands-on experience with Marketo and Salesforce
Preferred: Experience with Google Analytics 4 and digital reporting tools
Preferred: Experience with website content management systems and landing page or form management
Preferred: Working knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting
Preferred: Familiarity with cookie consent management, web tracking, tag governance, SEO, paid media, or conversion rate optimization
Preferred: Basic HTML and CSS knowledge for email and landing page troubleshooting
Preferred: Experience in B2B technology, SaaS, enterprise software, legal technology, or another complex buying environment

Benefits

Comp & perks

Bonus eligibility
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave