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German Copywriter – 6 months, Full-time
woom. Develop, create, and refine German-language copy for global product launches, integrated 360° campaigns, landing pages, CRM journeys, and point-of-sale materials for specialist retailers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in German-language copywriting for D2C e-commerce, focusing on performance marketing and emotional storytelling. Collaborates effectively with cross-functional teams to create cohesive marketing materials and maintain brand consistency.
Highest-signal resume keywords
German-Language CopywritingPerformance Marketing CopywritingCollaboration with Design TeamsA/B Testing and Conversion Rate OptimizationD2C E-Commerce Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingA/B TestingConversion Rate OptimizationEditingProofreading
Soft Skills
CollaborationCreativityAttention to Detail
Industry Keywords
D2C E-CommerceLifestyle ProductsPremium Consumer GoodsGerman Tone-of-Voice GuidelinesEmotional Storytelling
About the role
Key responsibilities & impact- Develop, create, and refine German-language copy for global product launches, integrated 360° campaigns, landing pages, CRM journeys, and point-of-sale materials for specialist retailers
- Write and iteratively test paid social ads, headlines, and microcopy to support performance marketing A/B tests and conversion rate optimization
- Own, maintain, and evolve German tone-of-voice guidelines, messaging frameworks, glossaries, and terminology across all customer touchpoints
- Adapt global briefs into localized regional assets in collaboration with EU Marketing, regional Sales, and E-commerce
- Collaborate with Art Directors, Graphic Designers, and Video Creators to develop cohesive visual and written narratives
- Partner with the Senior English Copywriter to create high-performing German copy
- Review, edit, and proofread translations provided by external agencies and freelancers to ensure brand consistency
- Provide operational cover for the Senior Copywriter/Editorial Manager
Requirements
What you’ll need- 3–5 years of professional copywriting experience, either at an agency or in-house, with a focus on D2C e-commerce, lifestyle, or premium consumer goods
- Native-level German with an exceptional feel for linguistic nuances, regional characteristics of the DACH market, and emotional storytelling
- Demonstrated success in performance marketing copywriting, including paid social hooks, landing page conversion copy, and newsletter sequences
- Experience collaborating with design and video teams in agile, dynamic creative studio environments
Benefits
Comp & perks- Comprehensive onboarding
- Friendly working atmosphere
- Equal opportunities for everyone
- Anti-discrimination personnel policies
- Competitive compensation, with significant above-market pay possible depending on experience