woom

Performance Marketing

• Act as the dedicated in-house search specialist
• Work daily with external SEA agencies to direct account setups, audit performance, and challenge bidding strategies
• Manage daily setup, optimization, and scaling of global Google Ads and Microsoft Ads accounts
• Structure, monitor, and optimize Performance Max (PMax), Google Shopping feeds, and Search campaigns
• Perform continuous keyword research, bid management, and negative keyword updates
• Optimize product data feeds for Google Shopping and PMax asset groups
• Conduct A/B testing on ad copy, search extensions, and landing pages
• Track search performance metrics and address funnel drop-offs or competitive pricing pressures
• Support product launch campaigns with targeted search capture and remarketing setups
• Collaborate with SEO/GEO to harmonize paid and organic search coverage

Digital Performance Marketing Specialist

Copywriter

• Develop, create, and refine German-language copy for global product launches, integrated 360° campaigns, landing pages, CRM journeys, and point-of-sale materials for specialist retailers
• Write and iteratively test paid social ads, headlines, and microcopy to support performance marketing A/B tests and conversion rate optimization
• Own, maintain, and evolve German tone-of-voice guidelines, messaging frameworks, glossaries, and terminology across all customer touchpoints
• Adapt global briefs into localized regional assets in collaboration with EU Marketing, regional Sales, and E-commerce
• Collaborate with Art Directors, Graphic Designers, and Video Creators to develop cohesive visual and written narratives
• Partner with the Senior English Copywriter to create high-performing German copy
• Review, edit, and proofread translations provided by external agencies and freelancers to ensure brand consistency
• Provide operational cover for the Senior Copywriter/Editorial Manager

Digital Performance Marketing Specialist

German Copywriter – 6 months, Full-time