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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building, launching, and optimizing paid media campaigns across Google Ads and Meta Ads Manager, with strong analytical skills to interpret campaign metrics and performance data. Proficient in utilizing AI-assisted workflows and managing campaign structures, targeting, and budgets effectively.
Highest-signal resume keywords
Google Ads Campaign ManagementMeta Ads Manager OptimizationAnalytical SkillsA/B Testing ExecutionFluent English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ExperienceCampaign OptimizationAudience TargetingBid StrategiesAccount ArchitecturePerformance AnalysisBudget PacingCreative Asset ManagementTroubleshooting Ad DisapprovalsProgrammatic Media Exposure
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsHigh Bias for Action
Tools & Technologies
Triple WhaleAI WorkflowsShopifyAmazon AdvertisingEcommerce Analytics Platforms
Industry Keywords
DTC EcommerceConsumer HealthDietary SupplementsCPGRegulated Consumer Categories
About the role
Key responsibilities & impact- Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
- Manage campaign structures, targeting, bids, budgets, and creative assets
- Monitor pacing and performance daily and execute proactive optimizations
- Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
- Prepare recurring performance updates covering performance changes, optimizations, and next steps
- Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
- Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
- Troubleshoot ad disapprovals, account flags, and platform support cases
- Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
- Report directly to the Performance Media Marketing Manager
Requirements
What you’ll need- 2+ years of hands-on paid media experience, ideally within an agency or fast-paced DTC/ecommerce environment
- Proven direct experience building, pacing, and optimizing campaigns within both Google Ads and Meta Ads Manager
- Strong analytical skills with the ability to interpret campaign metrics, budget pacing, testing data, and market trends
- Solid working knowledge of account architecture, bid strategies, audience targeting, and troubleshooting
- Excellent written and verbal communication skills
- Strong organizational skills and high bias for action
- Comfort utilizing AI-assisted workflows responsibly
- Fluent English is mandatory
- Must be based in Latin America and available to work full-time during U.S. Eastern Time hours
- Bonus: Exposure to programmatic media and programmatic campaigns
- Bonus: Experience with Amazon Advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, or DSP
- Bonus: Familiarity with Triple Whale, Shopify, or other DTC ecommerce analytics platforms
- Bonus: Exposure to CTV/OTT, audio/podcasts, or paid influencer amplification
- Bonus: Previous experience in CPG, consumer health, dietary supplements, or regulated consumer categories
Benefits
Comp & perks- Compensation in USD
- Fully remote work within Latin America with flexible time schedules
- Career growth with international clients and dynamic projects
- Long-term independent contractor agreement
- No additional benefits such as paid time off, health insurance, etc.