Marketing Technology – Automation Manager

Workana

. Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud .

Posted 9/25/2026contractRemote • Brazil, Argentina, Mexico, Peru, Colombia, ChileSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in managing DTC platforms such as Shopify and Klaviyo, with a strong focus on automated workflows, data integrity, and compliance. Proficient in leveraging AI tools to enhance operational efficiency and ensure seamless integration across marketing technologies.

Highest-signal resume keywords

Shopify Ecosystem ExpertiseKlaviyo Automated Flow ArchitectureMulti-Step Automation Using Make.comSQL Proficiency and Dashboard CreationDTC Data Flow Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Liquid Code EditingHTML ProficiencyCSS ProficiencyAPI IntegrationEmail Campaign ManagementSMS Campaign ManagementData ReportingTech Stack ConsolidationDatabase HygieneUTM Governance

Soft Skills

CollaborationProblem-SolvingCommunication

Tools & Technologies

KlaviyoShopifyMake.comZapierBigQueryAsanaClaudeChatGPTTriple WhaleRecharge

Industry Keywords

DTC Ecommerce OperationsConsumer Packaged GoodsConsumer HealthDietary SupplementsMarketplace Brand Protection

Tech Stack

Tools & technologies

BigQueryCloudSQL

About the role

Key responsibilities & impact

Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud
Build, test, QA, and maintain email and SMS automated flows, campaign setups, sign-up forms, and audience segments
Build and maintain multi-step automated workflows in Make.com or similar integration tools connecting platforms, webhooks, and APIs
Perform hands-on updates directly in Shopify themes using Liquid, HTML, CSS, and the native theme editor
Lead tech stack consolidation efforts, including SMS migration into Klaviyo, loyalty tool consolidation, and app rebuilds on a new theme
Maintain data integrity and reporting connections across Shopify, Klaviyo, Triple Whale, and BigQuery
Leverage AI tools such as Claude or ChatGPT to automate manual processes like brand protection monitoring and list hygiene
Ensure strict email and SMS legal compliance across platforms, including CAN-SPAM and TCPA
Document all system architectures in Asana
Work closely with the Director of Marketing while balancing daily operational tasks with process automation and tech stack optimization
Support real-time stack troubleshooting during US Eastern Time business hours

Requirements

What you’ll need

10+ years of hands-on experience in marketing technology, marketing operations, or DTC ecommerce operations
Strong expertise with Shopify and Klaviyo ecosystems, including app integrations and automated flow architecture
Hands-on experience building multi-step automated scenarios using Make.com, Zapier, or similar platforms via APIs and webhooks
Proven proficiency editing Shopify themes, including modifying Liquid code, HTML, CSS, sections, and blocks
Deep understanding of DTC data flows, tracking pixels, UTM governance, and database hygiene
Demonstrated experience executing platform migrations or tech stack consolidation initiatives
Familiarity with AI tools such as Claude and ChatGPT to optimize workflows and manual tasks
Fluent English is mandatory, both written and verbal
Must be based in Latin America and able to work aligned with US Eastern Time business hours
SQL proficiency and experience creating dashboards in BigQuery or Looker Studio
Experience with specialized DTC platforms such as Recharge, Rebuy, Stamped.io, Smile.io, or Triple Whale
Background in CPG, consumer health, dietary supplements, or regulated consumer categories
Experience with marketplace brand protection enforcement or affiliate platforms

Benefits

Comp & perks

Compensation in USD
Fully remote work within Latin America with flexible time schedules
Career growth with international clients and dynamic projects
Long-term independent contractor agreement
No additional benefits such as paid time off, health insurance, etc.