Paid Media Specialist – Meta Ads, Google Ads

Workana

. Plan, launch, and optimize Meta Ads and Google Ads campaigns for approximately 10–15 clients .

Posted 9/22/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Meta Ads and Google Ads campaigns, with a strong focus on data-driven decision-making and performance metrics. Proficient in utilizing advanced audience strategies and marketing automation tools to drive results in a fast-paced agency environment.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementGoogle Tag ManagerPerformance MarketingCampaign Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid MediaCPLCPACPCCTRCPMConversion RateA/B TestingCROAudience Creation

Soft Skills

Attention to DetailCritical ThinkingOrganizationAutonomyResults Orientation

Tools & Technologies

Google Analytics 4Meta PixelConversions APICRM IntegrationsWordPressElementorGoHighLevelAgency AnalyticsLooker StudioMarketing Automation

Industry Keywords

Digital MarketingPerformance MarketingGrowth AgenciesMulti-Location BusinessesHospitalityFranchises

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Plan, launch, and optimize Meta Ads and Google Ads campaigns for approximately 10–15 clients
Manage USD 50,000–60,000 in monthly ad spend
Manage budgets, audiences, bidding strategies, creatives, and campaign performance
Monitor CPL, CPA, CPC, CTR, CPM, and conversion rate daily
Identify underperforming campaigns and take corrective action
Create and manage Lookalike, Customer List, Retargeting, Exclusion, and funnel-based audiences
Run A/B tests and continuous optimization initiatives
Ensure campaigns are correctly launched, monitored, and managed end to end
Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations
Resolve tracking, attribution, and conversion issues
Maintain consistency between advertising platforms, CRM data, and reported results
Work with CRMs, pipelines, workflows, and automations
Configure and validate lead and campaign integrations
Troubleshoot automation and workflow issues
Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools
Run landing-page A/B tests on headlines, forms, CTAs, and conversion-focused elements
Keep dashboards and performance reports up to date
Document optimizations, results, and key learnings
Build repeatable processes and playbooks
Coordinate daily with Account Management, Project Management, and Design teams
Report directly to the CEO
Participate in resume review, technical assessment, case review, interviews, and final CEO interview as part of the hiring process

Requirements

What you’ll need

Advanced English level — C1 or C2
3 to 7 years of hands-on experience in Paid Media / Performance Marketing
Recent experience directly managing Meta Ads and Google Ads
Proven experience working in digital marketing, performance, or growth agencies
Experience managing multiple clients and campaigns simultaneously
Ability to work in a fast-paced agency environment with shifting priorities and a high level of autonomy
Experience managing advertising budgets and making data-driven decisions
Strong command of Meta Ads and Google Ads
Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, tracking, and attribution
Experience using CRMs and Marketing Automation tools
Experience creating and managing advanced audiences
Experience with landing pages and CRO
Ability to demonstrate concrete campaign results
Experience working directly inside Meta Ads and Google Ads during the last 12 months
Experience managing multiple clients within an agency environment
Attention to detail, ownership, prioritization, organization, follow-through, autonomy, critical thinking, practical judgment, fast learning ability, and results orientation
Conversational Spanish or higher is highly valued
Experience with restaurants, hospitality, franchises, or multi-location businesses is highly valued
Experience with clients or companies in the United States is highly valued
Advanced CRM and Marketing Automation experience is highly valued
Hands-on experience with GoHighLevel or similar platforms is highly valued
Experience building workflows and pipelines is highly valued
Knowledge of Agency Analytics, Looker Studio, or similar reporting tools is highly valued
Familiarity with AI tools applied to marketing and performance is highly valued

Benefits

Comp & perks

100% remote from Latin America
Full-time contractor engagement
Working hours compatible with Eastern Time
Daily collaboration with Account Management, Project Management, and Design teams
Direct reporting to the CEO