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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies, managing social media content, and producing high-quality visual and written materials. Proficient in event planning and maintaining strong partnerships with brands and stakeholders.
Highest-signal resume keywords
Marketing Strategy DevelopmentSocial Media ManagementPhotography and Video ProductionGraphic Design for CampaignsEvent Planning and Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent CreationVideo EditingGraphic DesignCopywritingBudget ManagementEditorial Calendar ManagementProposal PreparationPhotographyEvent Coordination
Soft Skills
Interpersonal SkillsOrganizational SkillsAttention to DetailProactive ApproachSelf-Directed
Industry Keywords
Influencer PartnershipsRetail TrendsConsumer BehaviorAffluent AudiencesPromotional ActivitiesBrand ManagementCorporate CommunicationsLifestyle MarketingFashion MarketingHome Décor Marketing
About the role
Key responsibilities & impact- Develop and execute Prédio das Eras’ marketing and corporate communications strategy.
- Manage social media, with a focus on Instagram, including feed posts, Stories, and Reels.
- Create and maintain an editorial calendar aligned with the venue’s objectives, brand launches, and events.
- Produce original content, including scripts, photography, video recording and editing, and copywriting.
- Develop graphic assets for campaigns, events, and building initiatives.
- Plan and coordinate events, bazaars, and promotional activities.
- Identify partnership opportunities with brands, influencers, and other partners.
- Maintain relationships with all 36 brands and coordinate their participation in communications initiatives.
- Prepare proposals including budgets, timelines, and cost tracking.
- Monitor results, present insights, and recommend adjustments.
- Keep up with retail trends, consumer behavior, and communications practices.
- Collaborate with the marketing committee, composed of tenants and building management, with the autonomy to propose initiatives and coordinate deliverables.
- Paid media management is handled by another professional and is not part of this role’s scope.
Requirements
What you’ll need- Strong experience in marketing and social media management, particularly Instagram.
- Ability to lead both strategic planning and execution.
- Hands-on experience in photography, video production, and video editing for social media.
- Ability to create graphic assets and promotional materials.
- Excellent Portuguese writing skills and the ability to develop scripts and corporate narratives.
- Strong attention to visual quality, communications consistency, and delivery details.
- Organized approach to managing editorial calendars, priorities, budgets, and multiple stakeholders.
- Proactive, self-directed, and strong interpersonal skills.
- Availability to work on-site in São Paulo, according to the schedule of content production, initiatives, and events.
- Preferred qualifications: experience with fashion, home décor, lifestyle, or retail brands; communications targeting affluent audiences; event planning and promotional activities; influencer partnerships; and coordinating initiatives across multiple brands.
- Please submit a résumé and portfolio including examples of managed social media accounts, produced content, and completed marketing initiatives or events.
Benefits
Comp & perks- No benefits were explicitly stated.
