Manager, Emerging Media

Workforce and Community Education

. Lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University’s enrollment goals .

Posted 10/26/2026full-timeRemote • United StatesMid-LevelSenior💰 $70,092 - $94,622 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns, with a strong focus on lead generation and conversion goals. Proficient in analyzing performance metrics and providing actionable insights to enhance campaign effectiveness and support enrollment objectives.

Highest-signal resume keywords

Paid Media ManagementDigital MarketingPerformance MarketingAudience SegmentationCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign MeasurementData AnalysisPerformance-Based Media ModelsPPL CampaignsEmerging Digital ChannelsTargeting ApproachesPaid SearchPaid SocialDisplay Advertising

Soft Skills

Project ManagementCollaborationCommunicationCoachingIndependent Work

Tools & Technologies

Microsoft Office Suite

Industry Keywords

Demand CaptureMedia PartnershipsAudience TestingCampaign PerformanceBudget Management

About the role

Key responsibilities & impact

Lead paid media initiatives across PPL partnerships, emerging media, and audience testing to support National University’s enrollment goals
Manage and optimize PPL campaigns
Identify and test new media partners, channels, platforms, audience segments, targeting approaches, data sources, and media capabilities
Plan, execute, monitor, and optimize campaigns
Manage day-to-day relationships with assigned media partners
Improve lead quality, conversion, efficiency, and overall campaign performance
Develop structured tests and pilots to evaluate new media opportunities and determine potential for scale
Coordinate campaign assets, tracking, timelines, and stakeholder communication
Collaborate with creative, web, analytics, finance, and other internal teams
Monitor lead volume, lead quality, conversion, efficiency, spend, and other KPIs
Provide actionable recommendations to marketing leadership
Support budget management, forecasting, and reporting
Share learnings to inform broader Demand Capture strategy
May provide guidance, coaching, and performance management to direct reports as the team evolves

Requirements

What you’ll need

Bachelor’s degree in advertising, Communications, Marketing, Management, or a related field
5+ years of experience in paid media, digital marketing, performance marketing, Demand Capture, or a related area
Experience managing external media or lead-generation partners, including performance-based or PPL campaigns
Experience managing and optimizing paid media campaigns against lead generation and conversion goals
Experience testing new media opportunities, audiences, targeting approaches, or emerging digital channels
Working knowledge of paid search, paid social, display, video, programmatic, and other digital media channels
Experience with audience segmentation, targeting, testing, and campaign measurement
Experience leading projects and working cross-functionally
Strong understanding of paid media and Demand Capture principles
Strong understanding of performance-based and PPL media models
Ability to analyze performance and translate data into actionable recommendations
Strong partner and project management skills
Proficient in Microsoft Office Suite
Ability to work independently and collaboratively in a fast-paced environment
Occasional travel

Benefits

Comp & perks

Comprehensive well-being benefits for you and your family
Total rewards package
Remote work arrangement
Occasional travel opportunities