Senior Manager, Conversion Rate Optimization

Workforce and Community Education

. Lead National University’s conversion rate optimization and experimentation strategy for its website and digital experiences .

Posted 9/30/2026full-timeRemote • United StatesSenior💰 $78,496 - $105,974 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and experimentation strategies, with a strong focus on data-driven decision-making, user experience enhancement, and cross-functional collaboration. Proficient in managing the complete experimentation lifecycle and utilizing advanced analytics tools to drive measurable improvements.

Highest-signal resume keywords

Conversion Rate OptimizationA/B TestingData AnalysisKPI Framework DevelopmentStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Hypothesis DevelopmentTest DesignStatistical AnalysisAudience SegmentationBehavioral TargetingSQLDigital MerchandisingPersonalizationContent StrategyUX Principles

Soft Skills

Exceptional CommunicationStorytellingInfluencing Without AuthorityStakeholder ManagementExecutive Presentation Skills

Tools & Technologies

Adobe TargetVWOOptimizelyAdobe AnalyticsGA4FullStoryCustomer Data Platforms

Industry Keywords

Conversion Rate OptimizationDigital ExperienceE-commerceWebsite Experience ManagementJourney Mapping

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead National University’s conversion rate optimization and experimentation strategy for its website and digital experiences
Own the CRO and experimentation roadmap, opportunity identification, prioritization, sequencing, and testing calendar
Define, execute, and optimize data-driven testing strategies to improve user experience, engagement, conversion, and content relevance
Manage the complete experimentation lifecycle from hypothesis development through test design, implementation, QA, launch, measurement, readout, and production rollout
Design and run A/B, multivariate, and multi-page experiments
Analyze prospective student journeys to identify friction, abandonment, and conversion opportunities
Optimize information architecture, content presentation, navigation, page experience, calls-to-action, program discovery, and personalized experiences
Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams on personalization and journey operations
Explore AI-assisted optimization, predictive insights, behavioral decisioning, and emerging digital experience technologies
Own measurement practices, KPI frameworks, dashboards, CRO playbooks, meta-analysis, and reporting cadence
Communicate test results, KPI trends, roadmap progress, and strategic recommendations to the Chief Marketing Officer and senior leadership
Evaluate technologies, platforms, industry trends, competitor experiences, and customer expectations
Provide leadership through influence and expertise as an individual contributor

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field
7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce
2+ years of experience in strategy, program ownership, or related manager responsibilities
Experience administering A/B testing and personalization platforms such as Adobe Target, VWO, or Optimizely
Experience with audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting
Experience developing CRO and experimentation roadmaps, KPI frameworks, prioritization frameworks, and executive reporting
Experience managing vendors, agency partners, and external development resources
Portfolio, case studies, or documented examples demonstrating measurable conversion improvements
Expertise in hypothesis development, test design, statistical analysis, and interpreting results
Experience with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory
Ability to analyze complex datasets using SQL, dashboards, and analytics tools
Understanding of customer data platforms, UX principles, customer journey mapping, WCAG, responsive design, content strategy, and technical experimentation considerations
Experience with AI-driven personalization, predictive modeling, and automated decisioning
Exceptional communication, storytelling, stakeholder management, and executive presentation skills
Ability to influence cross-functional teams without direct authority
Up to 10% travel

Benefits

Comp & perks

Comprehensive well-being benefits for you and your family
Holistic employee benefits package
Benefits details available at benefits.nu.edu