Head of Growth

WorkHero

. Own WorkHero's growth marketing strategy, budget, acquisition channels, conversion, and measurement .

Posted 10/20/2026full-timeRemote • United StatesLead💰 $160,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing strategy, acquisition channel management, and conversion optimization. Proficient in building and maintaining marketing workflows, leveraging AI for automation, and managing budgets effectively.

Highest-signal resume keywords

Growth Marketing StrategyAcquisition Channel ManagementConversion OptimizationMarketing Workflow AutomationBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationConversion TrackingLead NurturingContent CreationData Quality Management

Soft Skills

LeadershipCollaborationIndependent Problem-Solving

Tools & Technologies

HubSpotClaude CodeCodexMarketing Automation Tools

Industry Keywords

HVAC ContractorsField-Service TeamsCustomer OutcomesAcquisition CostsLifecycle Marketing

About the role

Key responsibilities & impact

Own WorkHero's growth marketing strategy, budget, acquisition channels, conversion, and measurement
Build a repeatable engine for acquiring well-fit HVAC contractors at sustainable acquisition costs
Own qualified pipeline generation and partner with founding AEs on conversion
Use customer outcomes to improve targeting and messaging
Strengthen the existing acquisition funnel, improve conversion and nurture, and establish reliable measurement
Lead freelance specialists across paid media, content, and creative
Determine which growth capabilities to build in-house and hire the future team
Turn customer conversations and sales-call patterns into positioning, messaging, and campaigns
Manage paid performance, budget pacing, creative testing, conversion tracking, and HubSpot attribution
Improve website and landing-page conversion, lead nurture, and re-engagement
Build a lifecycle marketing engine from content
Maintain funnel reporting, attribution, growth forecasting, and leadership/board updates
Build and maintain automations for lead enrichment, qualification, routing, follow-up, and reporting using scripts, integrations, or agents
Identify and validate acquisition channels including outbound, search, and industry partnerships
Report directly to the co-founder and CEO and set growth priorities within the agreed budget

Requirements

What you’ll need

Demonstrated experience building or scaling a repeatable acquisition motion with a small team
Experience owning multiple growth channels and budgets
Ability to connect channel results to qualified pipeline, acquisition cost, and customer quality
Ability to independently build or troubleshoot marketing workflows and integrations
Fluency in using AI to create leverage and automate meaningful work
Experience with tools such as Claude Code, Codex, or comparable platforms
Ability to determine when to build, buy, simplify, or replace processes
Demonstrated ownership of conversion improvements, content-driven pipeline, and data quality
Ability to write initial content versions independently
Experience marketing to operators, small business owners, contractors, or field-service teams is beneficial but not required
Must address United States work authorization sponsorship requirements

Benefits

Comp & perks

Equity
Base salary of $160K–$200K