WorkHero

Growth Marketing

• Own WorkHero's growth marketing strategy, budget, acquisition channels, conversion, and measurement
• Build a repeatable engine for acquiring well-fit HVAC contractors at sustainable acquisition costs
• Own qualified pipeline generation and partner with founding AEs on conversion
• Use customer outcomes to improve targeting and messaging
• Strengthen the existing acquisition funnel, improve conversion and nurture, and establish reliable measurement
• Lead freelance specialists across paid media, content, and creative
• Determine which growth capabilities to build in-house and hire the future team
• Turn customer conversations and sales-call patterns into positioning, messaging, and campaigns
• Manage paid performance, budget pacing, creative testing, conversion tracking, and HubSpot attribution
• Improve website and landing-page conversion, lead nurture, and re-engagement
• Build a lifecycle marketing engine from content
• Maintain funnel reporting, attribution, growth forecasting, and leadership/board updates
• Build and maintain automations for lead enrichment, qualification, routing, follow-up, and reporting using scripts, integrations, or agents
• Identify and validate acquisition channels including outbound, search, and industry partnerships
• Report directly to the co-founder and CEO and set growth priorities within the agreed budget

Explore Head of Growth at WorkHero. Review requirements and application details.