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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid acquisition strategies across multiple platforms, including Meta, Google, and TikTok, while effectively analyzing performance metrics and optimizing campaigns to achieve CAC and ROAS targets. Proficient in utilizing analytics tools and maintaining data integrity to drive informed decision-making in a fast-paced B2B environment.
Highest-signal resume keywords
Paid Acquisition StrategyCampaign OptimizationAnalytics Tools ProficiencyBudget ManagementStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Acquisition MarketingCampaign BuildingData AnalysisDashboard CreationPerformance Metrics
Soft Skills
Owner MentalityAccountabilityAdaptabilityPresentation Skills
Tools & Technologies
TableauHubSpotGoogle Tag ManagerConversion APIs
Industry Keywords
B2B MarketingCACROASEmerging ChannelsHigh-Growth Environment
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Own paid acquisition strategy and performance across Meta, Google, TikTok, emerging channels, and AI-driven ad surfaces
- Manage a significant monthly budget end to end
- Set and own CAC and ROAS targets in partnership with sales
- Serve as the single point of accountability for acquisition performance
- Build, test, and scale full-funnel campaigns from awareness through conversion
- Build Tableau dashboards and use analytics tools to turn raw data into decisions
- Maintain clean HubSpot data from click through closed revenue
- Own tracking infrastructure, including Google Tag Manager, pixels, and conversion APIs
- Test new channels, formats, and creative angles
- Partner with creative, product marketing, and sales to align acquisition strategy with company growth goals
Requirements
What you’ll need- 5+ years of hands-on experience in acquisition marketing
- Experience managing large monthly budgets in a B2B or high-growth environment
- Hands-on expertise across Meta, Google, TikTok, and newer advertising channels
- Experience building and optimizing campaigns rather than only briefing an agency
- Strong analytical skills and ability to build dashboards
- Owner mentality and accountability for acquisition performance
- Ability to challenge standard playbooks and test unconventional channels or formats
- Ability to thrive in a fast-paced B2B environment with shifting priorities
- Strong communication skills and ability to present performance data clearly to leadership
Benefits
Comp & perks- Flexible and hybrid workweek
- Excellent benefits
- Career growth in any direction
- Ping pong tournaments and spontaneous activities
- Company parties
- Ongoing training and professional development
- Long-term investment in employees
- Collaborative, inclusive team culture
- Fast, communicative, and transparent hiring process
