Workiz

Growth Marketing

• Own paid acquisition strategy and performance across Meta, Google, TikTok, emerging channels, and AI-driven ad surfaces
• Manage a significant monthly budget end to end
• Set and own CAC and ROAS targets in partnership with sales
• Serve as the single point of accountability for acquisition performance
• Build, test, and scale full-funnel campaigns from awareness through conversion
• Build Tableau dashboards and use analytics tools to turn raw data into decisions
• Maintain clean HubSpot data from click through closed revenue
• Own tracking infrastructure, including Google Tag Manager, pixels, and conversion APIs
• Test new channels, formats, and creative angles
• Partner with creative, product marketing, and sales to align acquisition strategy with company growth goals

Senior User Acquisition Manager

Sales

• Develop and implement effective sales strategies to achieve revenue targets and expand the customer base
• Lead, coach, and mentor the growing Account Executive team with the AE Team Lead
• Manage the Sales Development Representative team's day-to-day performance and pipeline generation with the SDR Team Lead
• Align outbound strategy with revenue goals
• Engage prospects to understand pain points and produce compelling business cases
• Oversee the sales process from prospecting through contract execution
• Co-facilitate Discovery Calls, Product Demos, and Presentations
• Analyze market trends and adjust strategies to stay ahead of the competition
• Collaborate with marketing, product development, customer success, Business Development, and Partnership teams
• Set and monitor sales quotas, KPIs, and performance metrics
• Accelerate existing pipeline results
• Prepare and present sales reports to senior management

Senior User Acquisition Manager

Director of Sales