Integrated Marketing Specialist

Workleap

. Decide quarterly which launches to prioritize and define what success looks like.

Posted 11/12/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$80,000 - CA$105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing by leading integrated, multi-channel campaigns that drive pipeline and revenue. Proficient in campaign strategy, execution, and analysis, with a strong focus on collaboration and creative content development.

Highest-signal resume keywords

B2B SaaS MarketingIntegrated Multi-Channel CampaignsCampaign Strategy DevelopmentAI Workflow BuildingHubSpot Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Brief WritingCreative FeedbackGoal SettingResults AnalysisBudget Management

Soft Skills

CollaborationCreative ThinkingPrioritization

Tools & Technologies

HubSpotAI ToolsClaude

Industry Keywords

B2B ChannelsSales EnablementLifecycle MarketingEvents MarketingSMB Audience

About the role

Key responsibilities & impact

Decide quarterly which launches to prioritize and define what success looks like.
Create concise campaign briefs covering audience, message, offer, and goal.
Launch coordinated paid, email, web, social, events, and sales enablement campaigns.
Engage agencies and freelancers when appropriate and execute work directly when faster.
Ensure Sales has the necessary materials before launch and customer marketing has adoption-driving campaigns.
Align campaign goals with Growth before launch, analyze results afterward, and improve subsequent campaigns.
Build AI workflows from brief to first draft to French adaptation.
Turn Workleap Agent launch momentum into new business, traction, and pipeline.
Report to the Head of Marketing and collaborate with content, growth marketing, Sales, Product, and Customer Success.

Requirements

What you’ll need

4+ years in B2B SaaS marketing, running integrated, multi-channel campaigns end to end.
Ability to point to campaigns led and the pipeline or revenue they drove.
Experience leading campaigns, setting strategy, writing briefs, and resolving competing priorities.
Ability to provide creative feedback and write headlines, emails, or landing pages.
Knowledge of B2B channels across the funnel, including paid, lifecycle, events, and sales enablement.
Experience working with agencies and freelancers.
Experience setting goals, analyzing results using HubSpot or similar, and managing a campaign budget.
Daily use of AI tools such as Claude and experience building a workflow used by a team.
Experience working with a small team and tight budget.
English is required.
French is an asset.
Nice to have: experience taking a product from 0 → 1, HR industry perspective, SMB audience, and running campaigns in both English and French.

Benefits

Comp & perks

LTIP program, share in Workleap's long-term growth.
RRSP
Family health insurance
Telemedicine
Annual wellness budget
Flexible vacation policy.
Remote work, with access to our Montreal office.
In-person gathering twice a year.
Claude access, for everyone.