Senior Demand Generation Manager

Workleap

. Own qualified pipeline generation for new business .

Posted 11/12/2026full-timeRemote • CanadaSenior💰 CA$105,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and performance marketing within a B2B SaaS environment, focusing on pipeline generation, budget management, and conversion optimization. Proficient in leveraging analytics tools and AI for reporting and decision-making.

Highest-signal resume keywords

Growth MarketingB2B SaaS ExperiencePaid Budget ManagementSEO KnowledgeAnalytics Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationConversion OptimizationCopywritingLanding Page DevelopmentFunnel AnalysisOutbound MarketingInbound MarketingPerformance TestingAI Tool UtilizationAgency Management

Soft Skills

AccountabilityDecision-MakingCollaborationCommunication

Tools & Technologies

GA4HubSpotClaudeSEO Tools

Industry Keywords

Demand GenerationPerformance MarketingB2BSMB AudienceHR Tech

About the role

Key responsibilities & impact

Own qualified pipeline generation for new business
Analyze the funnel to identify lead sources, stalls and priorities for improvement
Run paid marketing with an agency partner, allocating budget and defining tests
Build and test outbound plays alongside inbound programs
Improve Workleap's visibility on Google and in AI-generated answers across LLMs with the SEO partner
Optimize website conversion through page metrics and continuous testing
Set the channel mix in the first quarter and review it quarterly
Present recommendations on budget allocation and report on performance in weekly business reviews
Use AI to automate weekly funnel numbers, agency reports and page diagnostics
Report to the Head of Marketing
Collaborate with the content lead, RevOps, Sales and teams across the organization

Requirements

What you’ll need

5+ years in growth, demand or performance marketing at a B2B SaaS company with a sales team
Accountability for paid budgets of $50K+ a month
Experience growing inbound pipeline and testing outbound plays, with measurable results
Ability to distinguish great copy from fine copy and write ads or landing pages
Experience managing agencies
Enough SEO knowledge to steer a specialist and a point of view on AI's impact on search
Hands-on conversion work on a B2B site, including landing pages, forms and tests
Analytics experience with GA4, HubSpot or similar
Ability to build reports and use AI tools such as Claude
Ability to make decisions with incomplete data and clearly explain outcomes
English is required
Nice to have: HR tech experience, an SMB audience, or a free tool or trial motion

Benefits

Comp & perks

LTIP program, share in Workleap's long-term growth
RRSP
Family health insurance
Telemedicine
Annual wellness budget
Flexible vacation policy
Remote work, with access to our Montreal office
In-person gathering twice a year
Claude access, for everyone