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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing, developing strategic marketing plans, and managing campaigns across online and offline channels. Proficient in marketing automation tools like Salesforce and Pardot, with strong analytical skills to assess campaign performance and ROI.
Highest-signal resume keywords
B2B Marketing ExperienceMarketing Automation (Salesforce, Pardot)Campaign ManagementData Analysis and ReportingStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic Marketing PlanningCampaign DevelopmentLead GenerationBudget ManagementPersuasive Writing
Soft Skills
Strong Communication SkillsStakeholder ManagementAnalytical Thinking
Tools & Technologies
Monday.comSalesforcePardot
Industry Keywords
Lead QualityLead VolumeReturn on InvestmentBuyer JourneyDigital Marketplace
About the role
Key responsibilities & impact- Lead marketing activity for the New Business team
- Own the marketing plan supporting the New Business function
- Work with sales, product, service delivery, creative and digital specialists
- Develop campaigns to reach new audiences, generate high-quality leads and convert prospective buyers into clients
- Build understanding of target sectors and buyer needs
- Develop propositions and persuasive messaging
- Take campaigns from concept through delivery and evaluation
- Use online and offline channels to attract, engage and convert prospective clients
- Work with New Business, digital and telesales teams to improve the buyer journey
- Support development of the digital marketplace
- Provide sales colleagues with information and materials to convert leads
- Manage campaign budgets and supplier relationships
- Coordinate resources using tools such as Monday.com
- Report on campaign performance
- Assess revenue, lead quality, lead volume and return on investment to shape future activity
Requirements
What you’ll need- Experience in B2B marketing
- Experience developing strategic marketing plans aligned with commercial objectives
- Strong understanding of marketing automation through Salesforce and Pardot
- Strong communication and stakeholder management skills
- Experience managing multiple campaigns across online and offline channels
- Experience using project management tools such as Monday.com
- Excellent writing skills and ability to produce persuasive materials
- Ability to analyse data, draw meaningful conclusions and make recommendations
- Experience managing campaign budgets and evaluating return on investment is essential
- Ability to manage external supplier relationships and ensure delivery against agreed objectives
- CV and covering letter required
- UK-based applicants; hybrid working from the Aldford office
Benefits
Comp & perks- Amazing benefits
- Hybrid working: 2 days in our Aldford office, 3 days working from home
- Opportunity to develop your experience within a growing, technology-driven business
- Collaborative team and supportive culture
- Inclusion and diversity commitment
- Application adjustments available to support applicants