Growth Marketing Manager

Workshop Digital

. Advise the CEO and Leadership Team on marketing strategy, positioning, and growth opportunities .

Posted 9/29/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Growth Marketing, with a strong focus on pipeline and revenue generation through strategic marketing planning, digital marketing channels, and effective team management. Proficient in utilizing CRM and marketing automation tools to optimize marketing operations and drive measurable results.

Highest-signal resume keywords

B2B Growth MarketingMarketing Plan DevelopmentCRM and Marketing Automation ProficiencyDigital Marketing Channels ExpertisePeople Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOPaid MediaEmail MarketingContent MarketingData AnalysisLead GenerationCampaign MeasurementAttribution TrackingA/B TestingProject Management

Soft Skills

Creative ThinkingInterpersonal CommunicationAdaptabilityTeam LeadershipEffective Articulation

Tools & Technologies

SalesforceHubSpotGoogle Analytics 4Microsoft OfficeGoogle Workspace

Certifications & Qualifications

Google AnalyticsHubSpot Certification

Industry Keywords

Marketing StrategyBrand PositioningSales EnablementClient ServicesAgile Team Environment

About the role

Key responsibilities & impact

Advise the CEO and Leadership Team on marketing strategy, positioning, and growth opportunities
Build and own the annual marketing plan, quarterly goals, and marketing budget
Lead, manage, and develop the Marketing Coordinator
Generate marketing-sourced pipeline and partner with Business Development to convert it into revenue
Steward Workshop Digital’s brand, messaging, and positioning across every channel
Lead content, thought leadership, and sales enablement efforts
Own marketing operations, including CRM, marketing automation, attribution, and reporting
Support recruitment marketing
Manage the Marketing Coordinator through priorities, development goals, one-on-ones, feedback, coaching, and accountability
Build and document workflows, SOPs, and calendars; improve processes
Hire, onboard, and manage freelancers and vendors as needed
Partner with Business Development, Client Services, department leads, and internal subject matter experts
Define ideal client profiles, target industries, and service-line positioning
Establish KPIs and adapt strategy based on results
Conduct competitor and target-audience research
Define lead handoff processes and develop lead nurture programs
Create sales enablement materials, including pitch decks, one-pagers, case studies, and proposal content
Own website lead-generation assets, landing pages, conversion paths, and optimization
Develop case studies and success stories
Lead award, speaking, event, and webinar submissions; own PR efforts and partner marketing
Plan, execute, and measure campaigns across LinkedIn, social channels, email, SEO, paid media, and events
Improve visibility in AI-driven search experiences and answer engines
Implement A/B testing and experimentation
Execute recruitment marketing campaigns
Own CRM and marketing automation platforms, lead scoring, list management, and data quality
Maintain attribution and tracking
Report on marketing performance, pipeline, and ROI to the Leadership Team
Translate data into actionable insights and recommendations
Ensure compliance with privacy, email consent, and client approval requirements
Monitor industry trends, emerging channels, and marketing technology

Requirements

What you’ll need

4+ years of experience in B2B growth marketing, with a track record of driving pipeline and revenue growth
Agency or professional services marketing experience strongly preferred
2+ years of people management experience, including coaching, performance reviews, hiring, and development
Experience building and owning a marketing plan and budget
Proficiency in digital marketing channels, including SEO, paid media, email, LinkedIn, and content marketing
Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., GA4)
Familiarity with AI search, answer engine optimization, and using AI tools to improve marketing workflows
Excellent writing skills, with a portfolio of work to share
Experience managing freelancers, agencies, or vendors
Creative thinker with a data-driven and analytical mindset
Strong project management skills with the ability to manage multiple projects simultaneously
Clearly and effectively articulates thoughts and ideas
Excellent written, verbal, and interpersonal communication abilities
Ability to adapt to a fast-paced, dynamic environment
Proficiency with Microsoft Office and Google Workspace
Experience working in an agile team environment
4-year degree in Marketing, Business, Communications, or a related field preferred
Relevant certifications (e.g., Google Analytics, HubSpot) are a plus
Remote employees must be located in Virginia, Ohio, Illinois, North Carolina, New York, Colorado, Texas, or California

Benefits

Comp & perks

Competitive salaries
25 days PTO
5 days STO
12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance
Short-term and long-term disability
Profit sharing 2x a year
Company-wide meetup in Richmond, VA twice a year
Committee Membership (Community, Culture, Health & Wellness)