Workshop Digital

Growth Marketing

• Advise the CEO and Leadership Team on marketing strategy, positioning, and growth opportunities
• Build and own the annual marketing plan, quarterly goals, and marketing budget
• Lead, manage, and develop the Marketing Coordinator
• Generate marketing-sourced pipeline and partner with Business Development to convert it into revenue
• Steward Workshop Digital’s brand, messaging, and positioning across every channel
• Lead content, thought leadership, and sales enablement efforts
• Own marketing operations, including CRM, marketing automation, attribution, and reporting
• Support recruitment marketing
• Manage the Marketing Coordinator through priorities, development goals, one-on-ones, feedback, coaching, and accountability
• Build and document workflows, SOPs, and calendars; improve processes
• Hire, onboard, and manage freelancers and vendors as needed
• Partner with Business Development, Client Services, department leads, and internal subject matter experts
• Define ideal client profiles, target industries, and service-line positioning
• Establish KPIs and adapt strategy based on results
• Conduct competitor and target-audience research
• Define lead handoff processes and develop lead nurture programs
• Create sales enablement materials, including pitch decks, one-pagers, case studies, and proposal content
• Own website lead-generation assets, landing pages, conversion paths, and optimization
• Develop case studies and success stories
• Lead award, speaking, event, and webinar submissions; own PR efforts and partner marketing
• Plan, execute, and measure campaigns across LinkedIn, social channels, email, SEO, paid media, and events
• Improve visibility in AI-driven search experiences and answer engines
• Implement A/B testing and experimentation
• Execute recruitment marketing campaigns
• Own CRM and marketing automation platforms, lead scoring, list management, and data quality
• Maintain attribution and tracking
• Report on marketing performance, pipeline, and ROI to the Leadership Team
• Translate data into actionable insights and recommendations
• Ensure compliance with privacy, email consent, and client approval requirements
• Monitor industry trends, emerging channels, and marketing technology

Growth Marketing Manager