Paid Media Manager

Workshop Digital

. Develop strategies and tactics supporting client goals and driving paid media performance .

Posted 11/9/2026full-timeRichmond • Virginia • United StatesMid-LevelSenior💰 $75,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced analytical capabilities and exceptional communication skills while managing paid digital marketing accounts across multiple platforms. Proven ability to develop strategies that align with client goals and drive performance, alongside mentoring junior team members and providing core training.

Highest-signal resume keywords

Paid Digital Marketing ManagementAdvanced Analytical CapabilitiesClient Relationship BuildingGoogle Ads and Google Analytics ProficiencyTraining and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media Performance OptimizationKeyword and Audience ResearchLanding Page OptimizationData Analysis and ReportingClient Strategy Development

Soft Skills

Advanced Communication SkillsProblem-SolvingTeam CollaborationLeadership SupportFeedback Sharing

Tools & Technologies

Google AdsGoogle Display NetworkYouTubeMicrosoft AdsFacebookTwitterLinkedInGoogle AnalyticsMicrosoft OfficeGoogle Workspace

Industry Keywords

Client Services DeliverablesSOW ManagementRFP AssistancePerformance KPIsDigital Marketing Accounts

About the role

Key responsibilities & impact

Develop strategies and tactics supporting client goals and driving paid media performance
Build and maintain strong relationships with day-to-day client contacts and senior stakeholders
Troubleshoot client issues independently and complex issues with support
Implement and test new capabilities to enable client growth
Train new hires on basic and standard concepts
Support client services deliverables during upsells and new business
Attend and participate in client meetings and calls
Communicate with various audiences
Create and present accurate reports and analysis
Execute the Workshop Digital client flag process and proactively identify resolutions
Provide exceptional support for assigned clients within the scope of the SOW
Share and receive feedback with colleagues and inform the Paid Media Team Lead of client concerns, issues, updates, and opportunities
Share meaningful information that advances the team
Participate in interviews and lead special projects with support
Identify new opportunities for clients to meet business goals
Identify potential case studies and coordinate their development with marketing
Manage beta tests of new services for clients
Assist sales with RFPs, presentations, audits, and SOWs
Elevate client requests for SOW changes
Update and expand training content; develop technical training content with QA
Conduct team trainings and mentor junior team members
Stay current through industry blogs, books, whitepapers, and articles
Contribute thought leadership content to the Workshop Digital blog and industry
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other channels
Build, manage, and optimize paid digital marketing accounts
Perform keyword and audience research
Improve account performance and diversify client budgets
Develop test hypotheses and implement landing page optimizations
Create and prioritize strategies aligned with client business goals
Own client performance against expectations and KPIs
Set up and review Google Analytics and other third-party tracking software
Identify threats, industry updates, landscape changes, and opportunities
Conduct ongoing growth and performance tests
Temporarily take on extra client hours during limited team bandwidth

Requirements

What you’ll need

Meets expectations of a Senior Paid Media Analyst and has demonstrated the ability to regularly work independently
Demonstrated ability with high-complexity clients, including building strong relationships, prioritizing workload with minimal support, creating insightful, actionable, and accurate insights for client strategies and reports, presenting data and insights logically and clearly, creating effective meeting agendas and leading client meetings, delivering core training, logging assigned client hours worked, and meeting deadlines
Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients
Demonstrated ability to temporarily take on additional work during crunch periods
Advanced and courteous written, verbal, and visual communication skills
Advanced analytical capabilities; rarely needs support for advanced analysis and insights
Occasionally provides core training to other team members
Understands and supports leadership vision/decisions
Proactively expands core knowledge base through solo research/learning, peer shadowing, and support projects
Sometimes identifies and implements initiatives that push the team forward
Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
All individuals authorized to work for any employer in the U.S. should apply

Benefits

Comp & perks

Competitive salaries
25 days PTO
5 days STO
12 Holidays
Hybrid workspace for Richmonders (only Mondays are required)
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing 2x a year company-wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)
2x a year company-wide meetup in Richmond, VA