SEO Manager

Workshop Digital

. Develop SEO strategies and tactics supporting client goals and organic marketing performance .

Posted 11/9/2026full-timeRichmond • Virginia • United StatesMid-LevelSenior💰 $75,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing SEO strategies for mid-to-enterprise-level clients, utilizing AI tools for optimization and reporting. Strong ability to build client relationships, manage workloads, and deliver actionable insights through effective communication.

Highest-signal resume keywords

SEO Strategy DevelopmentClient Relationship ManagementKPI Goal Setting and HittingAI Tools UtilizationTechnical SEO Audits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO StrategyTechnical SEOContent OptimizationConversion Rate OptimizationData AnalysisKPI ManagementAI IntegrationSEO AuditsMeta-Tag GenerationKeyword Research

Soft Skills

Communication SkillsRelationship BuildingTraining and MentoringProblem SolvingWorkload Prioritization

Tools & Technologies

Google AnalyticsSEMrushAhrefsGoogle WorkspaceMicrosoft OfficeAI ToolsChatGPTGoogle GeminiPerplexityClaude

Industry Keywords

Organic MarketingClient ServicesUpsellingThought LeadershipAgency ExperienceLocal SEOContent SEOAI-Native Search EnginesLLM-Based Research ToolsClient Reporting

About the role

Key responsibilities & impact

Develop SEO strategies and tactics supporting client goals and organic marketing performance
Build and maintain client relationships with day-to-day contacts and senior stakeholders
Troubleshoot client issues independently and complex issues with support
Implement and test new capabilities to enable client growth
Train new hires on basic and standard SEO and GEO concepts
Identify opportunities to integrate AI into SEO workflows
Support client services deliverables during upsells and new business
Attend client meetings and communicate with varied audiences
Create and present client reports and analysis
Execute the client flag process and proactively identify resolutions
Share feedback and meaningful information with the internal team
Participate in interviews and lead special projects
Identify client opportunities, case studies, and beta tests
Assist sales with RFPs, presentations, audits, and SOWs
Manage SOW change requests
Update and expand training content and conduct team trainings
Stay current through industry blogs, books, whitepapers, and articles
Contribute thought leadership content to the Workshop Digital blog and industry
Mentor junior team members
Identify, project, obtain buy-in for, and hit client KPI targets
Manage holistic local, technical, and content SEO strategies for mid-to-enterprise accounts
Use AI and machine learning features in Google Analytics and third-party tools to identify trends and anomalies
Use AI tools to brainstorm, outline, and draft content, manually refining output for E-E-A-T
Conduct technical, content, and local SEO audits
Optimize content for AI-generated search experiences including Google Gemini/AIO and ChatGPT
Optimize websites through conversion rate optimization (CRO)
Set up and review Google Analytics and other tracking software
Develop prompts to automate meta-tag generation, schema markup creation, and keyword research and clustering

Requirements

What you’ll need

3+ years of demonstrated agency experience with mid-to-enterprise-level clients
Experience building strong relationships
Experience identifying, projecting, setting, and hitting client KPI goals
Ability to prioritize workload with minimal support to meet deadlines
Ability to create insightful, actionable, and accurate insights for client strategies and reports with minimal support
Ability to present data and insights in a logical, clear, and actionable manner with minimal support
Ability to create effective meeting agendas and lead client meetings with minimal support
Ability to deliver core training as needed
Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients
Ability to temporarily take on additional work during crunch periods
Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
Ability to evaluate AI output for hallucinations or inaccuracies, specifically regarding technical SEO recommendations and data reporting
Advanced written, verbal, and visual communication skills
Advanced-level skills in Microsoft Office and Google Workspace, particularly Excel and Google Sheets
Advanced-level skills with SEMrush or Ahrefs
All individuals authorized to work for any employer in the U.S. should apply

Benefits

Comp & perks

Competitive salaries
25 days PTO
5 days STO
12 Holidays
Hybrid workspace for Richmonders
3 months fully paid Parental Leave
8 hours of paid volunteer time per quarter
401k with 3% non-elective contributions
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
Life insurance, short-term, and long-term disability
Profit sharing
2x a year company-wide meetup in Richmond, VA
Committee Membership (Community, Culture, Health & Wellness)