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Associate Director, Business Development – Marketing Operations
World Education Services. Develop the vision, goals, and roadmap for the Revenue Operations function .
About the role
Key responsibilities & impact- Develop the vision, goals, and roadmap for the Revenue Operations function
- Develop and execute sales and marketing operations strategies, processes, and best practices
- Support planning, goal development, resource prioritization, organizational communications, and operational effectiveness
- Co-lead change management initiatives and drive adoption of new processes, systems, and ways of working
- Develop systems and governance models for priorities, timelines, resource allocation, turnaround times, and service-level agreements
- Improve sales and marketing efficiency through automation, standardization, and process optimization
- Lead, coach, and develop three direct reports across Sales Operations, Marketing Operations, and Project Management
- Establish team goals, performance expectations, and development plans
- Co-develop executive presentations, strategic communications, and meeting facilitation
- Build cross-departmental partnerships and alignment
- Lead Salesforce adoption and continuous improvement for sales effectiveness, pipeline management, forecasting, reporting, and decision-making
- Serve as business owner for Salesforce and associated marketing technologies
- Develop a multi-year technology and automation roadmap
- Monitor user adoption and system effectiveness, addressing gaps through process changes, training, communication, and platform improvements
- Synthesize performance data, operational insights, risks, and recommendations for senior leadership and governance forums
- Oversee marketing automation platforms and related technologies
- Ensure integration between marketing automation platforms, Salesforce CRM, and other business systems
- Manage lead management, lead scoring, attribution, audience segmentation, and campaign measurement initiatives
- Oversee vendor relationships, contract renewals, and platform optimization
- Align sales and marketing processes to improve lead conversion, reporting accuracy, and customer engagement
- Lead planning, prioritization, governance, and execution of strategic projects
- Establish project management standards, reporting structures, and governance frameworks
- Drive continuous improvement and streamline workflows
- Oversee operational processes and controls supporting sales and marketing activities
- Maintain visibility into project status, risks, dependencies, and resource needs
- Monitor and analyze sales, marketing, and operational performance metrics
- Manage annual sales planning, performance management, pipeline development, governance, forecasting, and channel performance
- Manage the department’s annual budgeting process
- Oversee dashboards, reports, and performance measures
- Ensure compliance of data practices with privacy, consent, retention, security, records-management, and regulatory requirements
Requirements
What you’ll need- Bachelor’s degree in business administration, Marketing, Operations Management, or a related field
- Master’s degree preferred
- 8+ years of progressively responsible experience in sales operations, marketing operations, revenue operations, commercial operations, or a closely related field
- Experience leading complex cross-functional initiatives
- 3+ years of experience leading and developing high-performing teams
- Demonstrated experience managing cross-functional operational initiatives and strategic projects
- Strong knowledge of sales operations, marketing operations, business process optimization, and organizational effectiveness
- Proven experience managing Salesforce CRM, reporting environments, and related business technologies
- Experience with marketing automation platforms and system integrations
- Strong project and portfolio management skills
- Excellent analytical and problem-solving skills
- Exceptional leadership, communication, presentation, and stakeholder management skills
- Strong understanding of data governance, reporting, and performance measurement
- Proven ability to influence decision-making across all levels of the organization
- Detail-oriented focus on operational excellence, data integrity, and continuous improvement
- Ability to align operational activities with business objectives and drive measurable results
- Ability to thrive in a fast-paced and evolving environment
- Continuous learning mindset and commitment to innovation and best practices
- Willingness to stretch up and down in the role as needs evolve
- Ability to work collaboratively with people of different backgrounds, experiences, communication styles, and cultures
- Ability to communicate efficiently and effectively with tact and diplomacy
- Ability to build informal working relationships, establish credibility, and mobilize people toward collaborative goals
- Strong commitment to WES’s mission and values
- Ability to work remotely and travel for meetings throughout the year
Benefits
Comp & perks- Remote work and flexible scheduling
- Generous time-off policies
- Comprehensive wellness programs
- Comprehensive benefits
- Competitive compensation
- Tangible rewards and recognition
- Learning opportunities
- Personal and professional development
- Career advancement opportunities
- Comprehensive training programs
- Tuition reimbursement opportunities
- Employee-led resource groups
- Town halls and collaborative team events
- Meaningful volunteer opportunities
- Inclusive and accessible work environment
- Reasonable accommodation support