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Digital Marketing Specialist
World Education Services. Manage and optimize SEM campaigns across Google Ads and other platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing SEM and SEO campaigns, utilizing digital analytics tools like Google Ads and GA4, while effectively collaborating on digital marketing strategies and content creation. Possesses strong organizational skills and the ability to adapt to shifting priorities in a fast-paced environment.
Highest-signal resume keywords
SEM Campaign ManagementSEO Best PracticesGoogle Ads ProficiencyDigital Analytics ToolsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO ExperienceSEM UnderstandingDigital AnalyticsEmail Campaign ExecutionData AnalysisContent MarketingGoogle Tag ManagerCustomer Experience InterpretationE-Commerce TransformationPodcast Planning
Soft Skills
Exceptional Interpersonal SkillsOrganizational AbilitiesStrategic ThinkingAdaptabilityProblem-Solving Skills
Tools & Technologies
Google AdsGA4Google Tag ManagerOnline Customer Engagement PlatformsDigital Marketing Assets
Industry Keywords
Digital MarketingClient-Focused EnvironmentEntrepreneurial TechnologyGEO OptimizationWES Mission Alignment
About the role
Key responsibilities & impact- Manage and optimize SEM campaigns across Google Ads and other platforms
- Implement SEO best practices for website content and landing pages
- Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES's digital presence
- Monitor campaign performance, analyze data, and prepare reports with actionable insights
- Collaborate with the content team to design and produce digital marketing assets for websites, paid ads, and social media
- Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences
- Assist in planning, scheduling, and executing WES's new podcast series
- Collaborate with internal teams on e-commerce transformation projects
- Review and help fix Google Tags in Google Tag Manager
- Execute, schedule, and monitor email campaigns to build engagement
- Report to the Associate Director, Digital and Partner Marketing
Requirements
What you’ll need- Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred
- At least 2 years' experience as a marketing specialist, or a similar role
- Proven SEO experience
- Strong understanding of SEM, SEO, GEO, and digital analytics tools, including Google Ads, GA4, and Tag Manager
- Experience gathering and interpreting customer experience information
- Knowledge of online customer engagement platforms and channels
- Exceptional interpersonal skills and a client-centered approach
- Great organizational and time management abilities
- Ability to handle shifting workloads and priorities
- Experience reporting up and identifying trends or opportunities for process improvement
- Ability to think strategically and execute tactically
- Excellent verbal and written communication
- Project work demonstrating understanding of digital user experience and technology platforms
- Advanced computer proficiency
- Proactive self-starter comfortable working in a remote, fast-paced environment
- Adaptability when managing shifting priorities and change
- Strategic thinking in driving campaigns, value propositions, and managing multiple projects
- Quantitative and qualitative problem-solving skills
- Pattern-recognition abilities
- Experience working in a rapidly evolving, entrepreneurial, technology- and service-driven, client-focused environment
- Strong alignment with WES mission and values
- Growth mindset
Benefits
Comp & perks- Remote work options
- Flexible scheduling
- Generous time-off policies
- Comprehensive wellness programs
- Comprehensive benefits
- Tangible rewards and recognition
- Learning opportunities
- Personal and professional development
- Career advancement opportunities
- Comprehensive training programs
- Tuition reimbursement opportunities
- Employee-led resource groups
- Town halls
- Collaborative team events
- Meaningful volunteer opportunities
- Inclusive, mission-driven culture
- Competitive compensation