Digital Marketing Specialist

World Education Services

. Manage and optimize SEM campaigns across Google Ads and other platforms .

Posted 9/17/2026full-timeRemote • CanadaJuniorMid-Level💰 CA$57,000 - CA$74,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing SEM and SEO campaigns, utilizing tools like Google Ads and Google Tag Manager, while effectively analyzing data to optimize digital marketing strategies. Strong communication skills and adaptability in a fast-paced environment are essential for collaboration and project execution.

Highest-signal resume keywords

SEM Campaign ManagementSEO Best PracticesGoogle Ads ExperienceGoogle Tag Manager ProficiencyDigital Analytics Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine MarketingSearch Engine OptimizationDigital AnalyticsData AnalysisEmail Campaign ExecutionProject ManagementContent CreationCustomer Experience InterpretationE-Commerce TransformationWebinar Coordination

Soft Skills

Excellent CommunicationAdaptabilityCollaborationProblem-SolvingTrend Identification

Tools & Technologies

Google AdsGoogle Tag ManagerGA4Online Customer Engagement PlatformsDigital Marketing Assets

Industry Keywords

Digital Marketing StrategyGEO OptimizationCampaign Performance MonitoringContent Team CollaborationPodcast Series Planning

About the role

Key responsibilities & impact

Manage and optimize SEM campaigns across Google Ads and other platforms
Implement SEO best practices for website content and landing pages
Support GEO and AI-driven search optimization strategies
Monitor campaign performance, analyze data, and prepare actionable reports
Collaborate with the content team to design and produce digital marketing assets
Coordinate logistics, asset creation, and post-event reporting for webinars and conferences
Assist with planning, scheduling, and execution of WES's podcast series
Collaborate on e-commerce transformation projects
Review and help fix Google Tags in Google Tag Manager
Execute, schedule, and monitor email campaigns
Support WES's evolving digital marketing strategy across SEM, SEO, and GEO initiatives

Requirements

What you’ll need

Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred
At least 2 years' experience as a marketing specialist or in a similar role
Proven SEO experience
Strong understanding of SEM, SEO, GEO, and digital analytics tools
Experience with Google Ads, GA4, and Google Tag Manager
Experience gathering and interpreting customer experience information
Knowledge of online customer engagement platforms and channels
Experience reporting up and identifying trends or process improvement opportunities
Project work demonstrating understanding of digital user experience and technology platforms
Advanced computer proficiency
Excellent verbal and written communication
Ability to work in a remote, fast-paced environment
Ability to adapt to shifting priorities and change
Strong alignment with WES mission and values

Benefits

Comp & perks

Remote work options
Flexible scheduling
Generous time-off policies
Comprehensive wellness programs
Comprehensive benefits
Tangible rewards and recognition
Learning opportunities
Personal and professional development
Career advancement opportunities
Comprehensive training programs
Tuition reimbursement opportunities
Employee-led resource groups
Town halls
Collaborative team events
Meaningful volunteer opportunities
Inclusive, mission-driven culture
Reasonable accommodation support