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Regional Sales Manager, Cardlock
World Kinect. Lead, coach, and develop a team of Cardlock Sales Representatives across Southern California .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales leadership, team development, and strategic account management within the fuel and transportation sectors. Proven ability to drive sales growth, enhance customer relationships, and utilize CRM tools for effective sales forecasting and performance analysis.
Highest-signal resume keywords
B2B Sales ExperienceSales LeadershipCustomer Relationship ManagementBusiness DevelopmentCRM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisPipeline DevelopmentPerformance MetricsForecastingNegotiation SkillsCustomer Retention StrategiesSales GuidanceTeam CoachingRevenue Growth
Soft Skills
MentoringCollaborationCommunicationCoachingLeadership
Tools & Technologies
CRM ToolsSales Performance ToolsData Analytics
Certifications & Qualifications
Valid Driver's License
Industry Keywords
Fuel IndustryFleet FuelingTransportationLogisticsCommercial Fuel MarketsCardlock ProgramsIndustrial ServicesEnergy
About the role
Key responsibilities & impact- Lead, coach, and develop a team of Cardlock Sales Representatives across Southern California
- Establish clear goals, expectations, and performance metrics
- Conduct regular field visits for coaching, customer support, and sales guidance
- Hire, onboard, mentor, and retain sales talent
- Develop and execute regional sales plans to increase fuel volumes, margins, and market share
- Identify new business opportunities and expand existing customer relationships
- Partner with sales representatives on strategic accounts and high-value opportunities
- Support negotiations, contract discussions, and customer retention strategies
- Drive pipeline development and sales activity throughout the region
- Analyze market trends, customer needs, competitor activity, and regional performance
- Use CRM tools and data analytics to improve forecasting, territory management, and sales effectiveness
- Collaborate with operations, marketing, customer service, credit, and leadership teams
- Provide regular business updates, forecasts, and performance insights to leadership
- Grow regional cardlock fuel volumes and profitability
- Increase customer acquisition and retention
- Expand World Fuel's presence in commercial transportation markets
- Develop a highly engaged, high-performing sales team
- Deliver accurate forecasts and a healthy sales pipeline
- Build lasting customer relationships supporting long-term business growth
Requirements
What you’ll need- 5+ years of progressive B2B sales experience
- Preferably experience in fuel, fleet fueling, transportation, logistics, energy, industrial services, or related industries
- 2+ years of sales leadership or people management experience
- Proven track record of achieving and exceeding revenue, growth, and profitability goals
- Experience leading geographically dispersed teams
- Strong customer relationship management and business development skills
- Valid driver's license
- Ability to travel regularly throughout Southern California
- Preferred: experience within cardlock, commercial fueling, fleet services, petroleum, transportation, or logistics industries
- Preferred: knowledge of fleet fueling, cardlock programs, fuel pricing, and commercial fuel markets
- Preferred: experience using CRM systems and sales performance tools
- Preferred: Bachelor's degree in Business, Marketing, Sales, or a related discipline
Benefits
Comp & perks- Equal opportunity/affirmative action employer
- Opportunity to lead a high-impact sales team and influence regional growth strategy
- Meaningful customer relationships while working for a global leader in energy and fuel solutions