Retail Operations – Brand Standards Specialist

World Kinect

. Build strong relationships with retail fuel and convenience store operators throughout the assigned territory .

Posted 9/30/2026full-timeRemote • Virginia • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building relationships with retail operators and improving operational performance through effective communication and strategic recommendations. Proficient in retail merchandising, customer experience enhancement, and compliance with brand standards.

Highest-signal resume keywords

Retail Operations ExperienceRelationship-Building SkillsCustomer Service ExpertiseRetail Merchandising KnowledgeStrong Communication Abilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail MerchandisingSite AssessmentsOperational Performance ImprovementBrand Standards CompliancePromotional SupportCustomer Experience EnhancementAction Plan DevelopmentMarket Trend AnalysisSales StrategyTerritory Management

Soft Skills

Relationship-BuildingInfluencing SkillsSelf-MotivationOrganizational SkillsTime Management

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Convenience StoreFuel RetailRetail ManagementHospitalityAccount Management

About the role

Key responsibilities & impact

Build strong relationships with retail fuel and convenience store operators throughout the assigned territory
Serve as a trusted advisor helping customers improve store appearance, operations, and overall retail execution
Conduct site visits, branded image reviews, site assessments, and facility reviews
Provide recommendations to improve customer experience and operational performance
Identify opportunities to increase retailer sales, profitability, and customer loyalty
Ensure retail locations maintain brand standards and compliance requirements
Support merchandising, marketing, promotional, supplier marketing, loyalty, and credit card initiatives
Help retailers improve image evaluation scores and site presentation
Identify improvement areas and develop action plans with retailers
Provide guidance on retail best practices and market trends
Collaborate with Sales, Operations, Marketing, and supplier partners
Track retailer progress against objectives and action plans
Maintain accurate territory records and reporting
Ensure deadlines and project objectives are achieved
Assist retailers with brand requirements, operating standards, and applicable compliance guidelines

Requirements

What you’ll need

1-3 years of experience in sales, retail operations, customer service, account management, or territory support
Strong relationship-building and influencing skills
Excellent communication and presentation abilities
Self-motivated with the ability to work independently
Strong organizational and time management skills
Results-oriented mindset with a passion for helping customers succeed
Valid driver's license and ability to travel throughout an assigned territory
Convenience store, fuel retail, restaurant, hospitality, or retail management experience preferred
Experience working directly with customers in a field-based role preferred
Knowledge of retail merchandising, promotions, customer experience, or brand standards preferred
Experience supporting independently owned businesses preferred
Bachelor's degree preferred
Recent graduates are encouraged to apply

Benefits

Comp & perks

Make a direct impact on retailer success
Work independently while building strong customer relationships
Gain experience across retail operations, marketing, sales, and business growth
Join a collaborative team focused on helping customers succeed
Dynamic role where no two days are the same