Global Digital Marketing Director

World Relief

. Lead online brand strategy, fundraising, governance, cross-channel digital execution, and World Relief’s unified global digital presence .

Posted 11/10/2026full-timeRemote • Maryland • United StatesLead💰 $105,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading comprehensive digital marketing strategies, overseeing fundraising initiatives, and managing cross-channel digital execution. Proven ability to develop and mentor teams while aligning digital efforts with organizational mission and values.

Highest-signal resume keywords

Digital Marketing StrategyFundraising ExperienceTeam LeadershipMarketing AnalyticsCRM-Connected Journeys

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingAudience GrowthCampaign TrackingConversion Rate OptimizationEmail MarketingPaid MediaSocial Media StrategyDigital AnalyticsMarketing AutomationBudget Management

Soft Skills

CollaborationCoachingContinuous ImprovementDecision-MakingCommunication

Tools & Technologies

CRM SystemsDigital Marketing Technology EcosystemsAnalytics PlatformsA/B Testing ToolsContent Management Systems

Industry Keywords

Nonprofit FundraisingDigital ExperienceAudience SegmentationPrivacy ComplianceChristian Values

About the role

Key responsibilities & impact

Lead online brand strategy, fundraising, governance, cross-channel digital execution, and World Relief’s unified global digital presence
Set the long-term vision for scalable audience growth, digital brand amplification, integrated supporter journeys, and measurable fundraising impact
Oversee digital marketing strategy across web, email, paid media, organic social, digital analytics, and digital experience
Partner with fundraising and content teams and local offices
Develop people, processes, and measurement capabilities for sustained performance
Design and execute comprehensive digital marketing strategies across digital platforms
Own and evolve the multi-year digital marketing roadmap and translate it into annual priorities, investments, and measurable outcomes
Ensure brand alignment across the global website and US Office child sites
Identify and prioritize scalable growth opportunities across channels, audiences, partnerships, and technologies
Manage digital marketing budgets, agency and vendor relationships, and resource allocation
Oversee digital fundraising roadmaps across email marketing, SMS/text-to-give, paid media, and social channels
Develop strategies spanning lead acquisition, nurturing, first donation, recurring giving, retention, and reactivation
Partner on impact stories, donor journeys, and audience segmentation
Set goals for new donors, qualified leads, online revenue, lead-to-donor conversion, and other outcomes
Guide digital responses to humanitarian emergencies and major campaigns
Direct website experience, search visibility, accessibility, and conversion rate optimization
Define requirements for donation experiences, marketing automation, and platform improvements with technology and CRM owners
Evaluate responsible uses of AI and emerging technologies
Promote responsible supporter-data practices and collaborate on privacy, security, and compliance
Own digital measurement frameworks, KPIs, campaign tracking, attribution, dashboards, and executive reporting
Report on campaign performance, donor acquisition cost, retention and upgrade rates, and A/B split tests
Use audience and performance insights to guide investments and improve supporter journeys
Build an experimentation program with hypotheses, prioritization, documented learnings, and repeatable optimization
Strengthen workflows, documentation, quality assurance, and cross-training
Lead, coach, and develop a multidisciplinary digital marketing team
Establish goals, decision rights, accountability, and a culture of collaboration and continuous improvement
Assess team structure, skills, and capacity; support succession planning and professional development
Advise senior leaders and collaborate with Fundraising, Content, Technology, and local-office stakeholders
Supervise employees, including monitoring work, approving timesheets and time off, managing performance, and recording HRIS changes
Lead staff consistently with Christian values, including praying with staff, leading devotionals, and fostering a Christian environment

Requirements

What you’ll need

Mature and personal Christian faith
Commitment to World Relief’s mission, vision, and values
Desire to serve and empower the Church to impact vulnerable communities
Ability to affirm and/or acknowledge World Relief’s Core Beliefs, Statement of Faith, Christian Identity, and National Association of Evangelicals’ For the Health of The Nation document
10+ years of progressive digital marketing experience, including substantial strategic leadership responsibility
Demonstrated success leading and developing specialized teams and delivering measurable audience or revenue growth
Experience with marketing analytics, automation, CRM-connected journeys, and digital marketing technology ecosystems
Nonprofit fundraising experience preferred
Bachelor’s degree or equivalent relevant experience preferred

Benefits

Comp & perks

Competitive benefits package for full-time employees
Employee discount program for full-time employees
Well-being program recognized with the Gold-level Cigna Healthy Workforce Designation
Reasonable accommodations for individuals with disabilities
Drug-free workplace and pre-employment substance abuse testing